Google Chrome is an open source browser based on Webkit and powered by Google Gears. It was accidentally announced prematurely on September 1, 2008 and slated for release the following day. It premiers originally on Windows only, with Mac and Linux versions to come later.
Features include:
Tabbed browsing where each tab gets its own process, leading to faster and more stable browsing. If one tab crashes, the whole browser doesn’t go down with it
A distinct user interface that places tabs on top of the browser window instead of right below the address bar
An “incognito” mode that lets you browse the web in complete privacy because it doesn’t record any of your activity
A new JavaScript engine built from the ground up for speed
Malware and phishing lists that automatically update themselves and warn you of bad websites
A default homepage that displays your most commonly used sites and other personalized information hi
Google chose to introduce Chrome to the media via a comic book written by Scott McLeod.
Tuesday, September 23, 2008
Google Chrome - A New Trend
What makes Google Chrome different is its architecture. The browser is no longer single-threaded process. Each tab is actually a separate process with own memspace. I am not sure if we are talking about threads or actual program instances but what is more important is that when you close a tab, you are virtually terminating the process. At least, this is what Google says.
This seams to have some interesting implications on the security of the browser. If you corrupt the tab’s memspace then you will crash only that particular process. The browser and all other tabs should continue working just fine like nothing ever has happened. This approach has its own advantages and disadvantages. The advantages are obvious: the user experience is intact. The disadvantages are that pwning might get easier. It is very early to me to say more on this topic because I haven’t seen Google Chrome in action, but I have the slight suspicion that there will be some security consequences as a result of this security model.
Google Chrome also implements a new privacy feature. I think they call it incognito or something. Basically if you browser while being in incognito mode, nothing ever gets logged. I think that this is a cool feature and I believe that the IE8 team is working on something similar.
Another interesting feature which I need to mention is that popups are not blocked but they open in a minimized window. If you want to see them you just drag the popup icon and there you go. Again, this is very interesting but I can already see how this may be abused. For example, it will make a huge difference if the rendering engine has already processed the content of the popup even if it is minimized. If this is the case, then this feature could turn into a very handy mechanism of hiding malicious activities. For example, if during the attack, the page flickers or the attacker is rendering too many corrupted ANIs :) then certainly, hiding it behind a minimized popup will be a great way of avoiding detection by casual observation. Of course these are pure speculations.
Google Chrome also provides sandboxing functionalities. Apparently each process is sandboxed but I have no details how was that implemented. I would say that perhaps sandboxing JavaScript is fairly easy but doing that on a process level may not be as much. Maybe each process runs with unprivileged account which does not have many rights. But still, it must have some rights in order to do something. So taking over a process may not result into an immediate pwnage but it will certainly give the attackers some advantage. I am very interested to learn how this sandboxing mechanism is implemented for the various operating systems if the browser is cross-platformed of course, which I believe is the case.
If everything is implemented correctly, which I hardly doubt, then Google Chrome may turn into a very nice technology I may consider using it in the near future. However, none of these security features interest me as much as those that allow me to prevent poorly coded web applications leaking my details over unencrypted channels. Or even features which will prevent certain types of CSRF and XSS attacks. I’ve said it before! Most of my data does not reside on my computer any more. Of course this philosophy had some bad side effects on me, but my point is that the data is on the Web and therefore I am concerned how my browser protects me when it comes down to Web related bugs. I believe that Google Chrome lacks mostly that and if they decide to implement any of recommendations then in my eyes, I will certainly have a winner in the upcoming browser wars
This seams to have some interesting implications on the security of the browser. If you corrupt the tab’s memspace then you will crash only that particular process. The browser and all other tabs should continue working just fine like nothing ever has happened. This approach has its own advantages and disadvantages. The advantages are obvious: the user experience is intact. The disadvantages are that pwning might get easier. It is very early to me to say more on this topic because I haven’t seen Google Chrome in action, but I have the slight suspicion that there will be some security consequences as a result of this security model.
Google Chrome also implements a new privacy feature. I think they call it incognito or something. Basically if you browser while being in incognito mode, nothing ever gets logged. I think that this is a cool feature and I believe that the IE8 team is working on something similar.
Another interesting feature which I need to mention is that popups are not blocked but they open in a minimized window. If you want to see them you just drag the popup icon and there you go. Again, this is very interesting but I can already see how this may be abused. For example, it will make a huge difference if the rendering engine has already processed the content of the popup even if it is minimized. If this is the case, then this feature could turn into a very handy mechanism of hiding malicious activities. For example, if during the attack, the page flickers or the attacker is rendering too many corrupted ANIs :) then certainly, hiding it behind a minimized popup will be a great way of avoiding detection by casual observation. Of course these are pure speculations.
Google Chrome also provides sandboxing functionalities. Apparently each process is sandboxed but I have no details how was that implemented. I would say that perhaps sandboxing JavaScript is fairly easy but doing that on a process level may not be as much. Maybe each process runs with unprivileged account which does not have many rights. But still, it must have some rights in order to do something. So taking over a process may not result into an immediate pwnage but it will certainly give the attackers some advantage. I am very interested to learn how this sandboxing mechanism is implemented for the various operating systems if the browser is cross-platformed of course, which I believe is the case.
If everything is implemented correctly, which I hardly doubt, then Google Chrome may turn into a very nice technology I may consider using it in the near future. However, none of these security features interest me as much as those that allow me to prevent poorly coded web applications leaking my details over unencrypted channels. Or even features which will prevent certain types of CSRF and XSS attacks. I’ve said it before! Most of my data does not reside on my computer any more. Of course this philosophy had some bad side effects on me, but my point is that the data is on the Web and therefore I am concerned how my browser protects me when it comes down to Web related bugs. I believe that Google Chrome lacks mostly that and if they decide to implement any of recommendations then in my eyes, I will certainly have a winner in the upcoming browser wars
Sunday, September 21, 2008
Avoid Mistakes
1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
Update:
16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.
17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.
18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.
Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!
2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
Update:
16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.
17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.
18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.
Whenever in doubt, it is better to ask for adsense help from the learned staff of Google Adsense. They are very helpful!
Earn
By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.
Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.
How can you start making profits out of your website using Adsense?
1. Sign up for an Adsense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.
Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.
It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.
Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.
How can you start making profits out of your website using Adsense?
1. Sign up for an Adsense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.
Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.
It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.
Increase
How do you increase your Adsense earnings?
1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher click through.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.
5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.
1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher click through.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.
5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.
Google's bonanza for some Web sites
Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.
Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.
"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."
Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.
It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.
Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.
"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."
Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.
Web site publishers don't disagree.
"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."
Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.
Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.
Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.
With AdSense, "You write content, publish it, and the money starts to pour in," he says.
When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.
He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."
In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.
How it works
Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.
The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."
AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.
AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.
Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.
There's an art to optimizing a site to attract more links — and generate more revenue.
Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."
Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."
But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.
Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.
"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."
Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.
For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.
"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."
How long will search sizzle?
Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.
Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.
"Click fraud" is another nettlesome issue for Google and Yahoo.
Advertisers pay for ads only when they're clicked, but it doesn't always work that way.
Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.
Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."
University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."
"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."
Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.
Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."
Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.
"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."
Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.
It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.
Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.
"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."
Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.
Web site publishers don't disagree.
"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."
Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.
Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.
Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.
With AdSense, "You write content, publish it, and the money starts to pour in," he says.
When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.
He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."
In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.
How it works
Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.
The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."
AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.
AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.
Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.
There's an art to optimizing a site to attract more links — and generate more revenue.
Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."
Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."
But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.
Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.
"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."
Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.
For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.
"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."
How long will search sizzle?
Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.
Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.
"Click fraud" is another nettlesome issue for Google and Yahoo.
Advertisers pay for ads only when they're clicked, but it doesn't always work that way.
Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.
Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."
University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."
"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."
Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.
Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."
Experience in Adsense
I wanted to add some tips from my own experience:
1. Ads can work well in-between other stuff. On a games site of mine, some of the games don’t contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
2. Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
3. Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
4. Image ads can be relevant and work for you, but they might also apall some visitors. Google’s AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google’s best self-interest to serve you the best possible ad, it seems).However, Google doesn’t really know your layout preferences, and they don’t really understand when your audience thinks ads are “too much”; and considering image ads include Flash animations (which you can’t disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don’t disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
5. When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
Or, to lower the importance of a sectionuse:
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
What if your site doesn’t have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don’t resort to “keyword-stuffing” as it doesn’t help your visitors and may get your page ranked lower in search engines.
6. Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to “do what it wants,” the AdSense revenues for that site increased. Now, I don’t know if this was a coincidence of some sorts, as revenues often go down or up even when you don’t do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.
7. Use competing ad systems when AdSense doesn’t seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in “non-annoying” places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn’t seem to work at all. However I then tried “affiliating” the “buy” link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn’t add clutter.A good start to find other ad programs is to search for adsense alternatives on Google… you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.
*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.
8. Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can’t locate the source of the traffic. I’m using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions… because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.However, sometimes even with Google Analytics, you won’t be able to locate the source of your traffic because there’s no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won’t “link” to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other “offline” source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)
9. Consider using AdSense even when the page doesn’t get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don’t help anyone really. (If a project is great, it’s great even if it doesn’t make any money.)
10. Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense… if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).
I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn’t already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).
1. Ads can work well in-between other stuff. On a games site of mine, some of the games don’t contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
2. Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
3. Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
4. Image ads can be relevant and work for you, but they might also apall some visitors. Google’s AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google’s best self-interest to serve you the best possible ad, it seems).However, Google doesn’t really know your layout preferences, and they don’t really understand when your audience thinks ads are “too much”; and considering image ads include Flash animations (which you can’t disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don’t disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
5. When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
Or, to lower the importance of a sectionuse:
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
What if your site doesn’t have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don’t resort to “keyword-stuffing” as it doesn’t help your visitors and may get your page ranked lower in search engines.
6. Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to “do what it wants,” the AdSense revenues for that site increased. Now, I don’t know if this was a coincidence of some sorts, as revenues often go down or up even when you don’t do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.
7. Use competing ad systems when AdSense doesn’t seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in “non-annoying” places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn’t seem to work at all. However I then tried “affiliating” the “buy” link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn’t add clutter.A good start to find other ad programs is to search for adsense alternatives on Google… you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.
*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.
8. Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can’t locate the source of the traffic. I’m using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions… because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.However, sometimes even with Google Analytics, you won’t be able to locate the source of your traffic because there’s no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won’t “link” to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other “offline” source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)
9. Consider using AdSense even when the page doesn’t get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don’t help anyone really. (If a project is great, it’s great even if it doesn’t make any money.)
10. Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense… if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).
I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn’t already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).
Google Retires Referral Program
I received an email from Google stating that they were retiring their AdSense Referrals Program during the last week of August. In the same mail they also popped in an invite to register with Google Affiliate Network, which has come about with the acquisition and integration of DoubleClick. Google henceforth will “operate the DoubleClick Performics Affiliate Network as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions.”
The reasons given by Google for the same in their own words are “We’re constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program.”
Well this hardly matters to me since I was not pushing any referrals barring Firefox, which I will continue to do anyway for free. The real important news coming forth from this is about Google Affiliate Network and where Google is heading towards in their online advertizing business. Guess competition is here from the big G at last for all other affiliate networks, but this was bound to happen with time anyway. Let’s see Google’s take on affiliate marketing. BTW I have signed up with Google Affiliate Network and shall keep things posted about affiliate marketing with Google.
The reasons given by Google for the same in their own words are “We’re constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program.”
Well this hardly matters to me since I was not pushing any referrals barring Firefox, which I will continue to do anyway for free. The real important news coming forth from this is about Google Affiliate Network and where Google is heading towards in their online advertizing business. Guess competition is here from the big G at last for all other affiliate networks, but this was bound to happen with time anyway. Let’s see Google’s take on affiliate marketing. BTW I have signed up with Google Affiliate Network and shall keep things posted about affiliate marketing with Google.
What is the Program
If someone wishes to place an advertisement on the net, then it makes sense to place it on a website that is related to the product or service being advertised. When an advertiser does this through the Google Adsense program, then the Google software does this automatically. It locates relevant websites and rotates the advertiser’s ad on these pages.
When a website owner joins the adsense program, Google places relevant ads on the site automatically. For this purpose it analyzes the content on the pages and matches the ad content with the page content. Google then shares some of the money earned from the advertiser with the website owner (publisher).
What are the Pros and Cons of Joining this program
If the ads interfere with the display of content on the web page then it could be irritating for surfers. However since the website owner has complete freedom to decide where the ad should be placed on the page this is really not a serious disadvantage.
There are two advantages of joining the program. First it helps the website earn money. How much money is earned will depend on the amount of traffic and content. It could be a lot or little, but in most cases it will easily cover the costs of maintaining the domain and server charges for hosting the website. The second advantage is that since the advertisements are on related topics it can enrich the content of the web page.
Therefore the Google Adsense program is a good opportunity, worth considering by any website owner. There are no hassles involved. All the management is done by google which sends the earnings of the website owner by check from time to time.
How to Join
For a website that wishes to join this program, just apply to join. Google will review the site and if the site is approved (approval is not difficult) then google will send the follow up instructions. After approval all the website owner has to do is place some HTML code on his website. The ads start appearing automatically.
When a website owner joins the adsense program, Google places relevant ads on the site automatically. For this purpose it analyzes the content on the pages and matches the ad content with the page content. Google then shares some of the money earned from the advertiser with the website owner (publisher).
What are the Pros and Cons of Joining this program
If the ads interfere with the display of content on the web page then it could be irritating for surfers. However since the website owner has complete freedom to decide where the ad should be placed on the page this is really not a serious disadvantage.
There are two advantages of joining the program. First it helps the website earn money. How much money is earned will depend on the amount of traffic and content. It could be a lot or little, but in most cases it will easily cover the costs of maintaining the domain and server charges for hosting the website. The second advantage is that since the advertisements are on related topics it can enrich the content of the web page.
Therefore the Google Adsense program is a good opportunity, worth considering by any website owner. There are no hassles involved. All the management is done by google which sends the earnings of the website owner by check from time to time.
How to Join
For a website that wishes to join this program, just apply to join. Google will review the site and if the site is approved (approval is not difficult) then google will send the follow up instructions. After approval all the website owner has to do is place some HTML code on his website. The ads start appearing automatically.
How Much Can You Make
The amount of money you can make with Google AdSense depends entirely upon the niche your Website fills. For instance, a site about men’s health can make a killing on AdSense because of the high level of competition for related keywords. The CPC rates for competitive keywords can exceed $1, which translates directly to your site’s earning potential within the program. Of course, if you’re in a less competitive niche, you’ll make less money. Still, I haven’t seen anyone report earnings less than an effective $1 CPM, and the average seems to be more along the lines of $4-$5 CPM. Some people are making an effective CPM of $15 or more with this program. And all these figures reflect what the site owner receives after Google takes its commission.
Commission is definitely one thing is that’s up in the air with AdSense. Google doesn’t publish the percentage it takes as a “cut”, and only displays the publisher’s cut in member reports. So far, comparisons of AdWords rates with AdSense earnings have produced commission estimates between 40% and 60%. Why Google refuses to publish its commission rates is unknown. It could be for legal reasons arising from the contracts the business has with premium distribution partners, or it could simply be that Google wants the ability to change rates without having to explicitly announce those changes.
So far, most members report steady declines in earnings each day. This could be a result of the issues I mentioned above, including the lack of ad rotation. However, Google will likely implement changes to increase the program’s effectiveness in future, so this phenomenon is likely to be temporary.
Commission is definitely one thing is that’s up in the air with AdSense. Google doesn’t publish the percentage it takes as a “cut”, and only displays the publisher’s cut in member reports. So far, comparisons of AdWords rates with AdSense earnings have produced commission estimates between 40% and 60%. Why Google refuses to publish its commission rates is unknown. It could be for legal reasons arising from the contracts the business has with premium distribution partners, or it could simply be that Google wants the ability to change rates without having to explicitly announce those changes.
So far, most members report steady declines in earnings each day. This could be a result of the issues I mentioned above, including the lack of ad rotation. However, Google will likely implement changes to increase the program’s effectiveness in future, so this phenomenon is likely to be temporary.
Top Paying
Top paying Adsense Keywords are, in essence, a myth. But if you are determined that the only way forward is to work out the best words that make the most money and build a site around them then I do have some advice. The reason I say they are a myth is because although someone might pay out $50 a click for a keyphrase this is not always an indication of what will actually appear on your pages or of how much adsense will pay you. In most cases these "high paying" lists are created using the keyword addition tool from adwords, or one of the many API tools, where the person enters a word and sees what the bids are. But as part of the adwords model, merchants can place a completely different and much lower bid for banner adverts being shown on content pages through Google Ad sense. Then take into consideration the much secreted Smart Pricing feature where content pages that do not convert well are paid a much lower percentage that those that do. We ran a test on this for the word "mortgage" which the bid selection tells us has a high paying bid of £30 per clickthrough. We built a section totally devoted to this word and set it running. The adverts shown were spot on and the advertisers being shown were the same that were ranking top on the actual Goog site. Average money made from adsenses ads for those pages was £0.57 per clickthrough. (Sidenote: we earned an average £1.23 per click with our regular banner advertisements selling mortgage products!) Now that would work out at as 1% of advertiser revenue being the money made with adsense but that is unlikely. What is more likely is that advertisers were paying much lower amounts for content clicks because of the high level of fraud as everyone and their dog was targeting their keywords. There are loads of "top paying adsense keyword" retailers out there.
Adsense Make You a Millionaire
Most people heading for the Adsense website these days have generally already had their head filled with promises of being a "millionaire overnight" or even just the phrase "steady income" will be enough to make some salivate at dreams of leaving their boring jobs to be self employed. Unfortunately many quit their jobs way too early and are sorely disappointed when "overnight" success turns into work 10x harder than their old desk job and the amazing "adsense income" doesn't even pay for the electricity your computer is using. It still amazes me that people believe there are secrets to be bought on the web. Any secret worth anything will always remain a secret ... eh, Nixon? Building an empire from a $9.99 ebook may sound possible when you read the gold whisperings of the salesmen but think about it just for a few seconds ... there we go, that clicking sound! Even Jade Goody's Autobiography retails at £16.95 (about $30) and it tells you nothing of any importance.
After the tips and tutorials have let you feeling confused and alone, next we have the Adsense Ready web sites or the "business in a box" purporting themselves as the saviours of the newbie webmaster. These template driven software packages allow you to enter huge lists of keywords and at the click of a button a site of up to 1000 to 100,000 pages is instantly created and uploaded to the web.* Again, let us take those few seconds to just think about that ... got it yet? Let us take the small estimate of only 10 such software companies who sell only one software package a day = after one year there will be 3,650,000 to 365,000,000 auto-generated pages vying for position in the search engine rankings. Of course, there are probably about 100+ such software companies out there and they most likely sell more than one copy a day but my calculator doesn't go that high. Templates for disaster more than anything. Most of these auto generate business models will rely on adsense arbitrage which is the process of paying low amounts on Adwords (e.g. £0.05 per click) for keywords that land on pages where the adverts shown are worth £1.00+ per click. Sounds simple but again, take into account that you are jockeying for position against many other people attempting the same thing and you'll find yourself earning an average of 1p on turnaround. Take the high value keyword "mortgage" - currently there are 163 adwords advertisers bidding to show in the results. At 5p your ad will be shown on results page 14 and will never be shown on a content page. There are easier ways. You have to remember that it's not just you vs. the search engine. It's you vs. a hundred thousand other webmasters. You think you're the only one to ever think of targeting misspellings? Here, try this: morgage, mortage, mortgae - search for those keywords and you'll see that there are already 100+ advertisers. Misspellings have been overrun and they are pretty low volume phrases. There are no back doors to making money with any program.
Well having spent a long time as an adsense publisher, the best trick I've learned is: there are no tricks and there are no secrets. What you have to do is keep adsense earnings as an afterthought. Put this in real world context (an art that is steadily becoming lost), if you were to focus on the sponsors of an event and build an event around them that's a pretty lousy event. However, if you put on a Monster Truck show Ford will pay you a fortune to advertise as they know loads of people will come. Traffic is the only way to a successful AND LONGTERM business model on the internet. Think of the major ad sense players right now - YouTube and Digg earn millions but they were not created for that purpose. These sites were created to develop traffic and then the income came later. You need to develop something that people want to come to (technical term is "sticky web pages") so that you do not rely solely on search engine traffic. You only have to spend a few hours trawling through the webmaster forums to read about the number of businesses that go under just because of a simple algorithm change. It doesn't even have to be an original thought, you can take a larger concept such as Digg and just make it local e.g. Scotland, Texas, Sydney etc. Trust me, you are more likely to get a decent stream of revenue from being the top of a small niche than from throwing a billion pages at a huge industry. Also, with traffic and a niche comes prestige so that even if you do not rank for the best keywords in your niche you will have a strong base of regular visitors that will keep coming back.
After the tips and tutorials have let you feeling confused and alone, next we have the Adsense Ready web sites or the "business in a box" purporting themselves as the saviours of the newbie webmaster. These template driven software packages allow you to enter huge lists of keywords and at the click of a button a site of up to 1000 to 100,000 pages is instantly created and uploaded to the web.* Again, let us take those few seconds to just think about that ... got it yet? Let us take the small estimate of only 10 such software companies who sell only one software package a day = after one year there will be 3,650,000 to 365,000,000 auto-generated pages vying for position in the search engine rankings. Of course, there are probably about 100+ such software companies out there and they most likely sell more than one copy a day but my calculator doesn't go that high. Templates for disaster more than anything. Most of these auto generate business models will rely on adsense arbitrage which is the process of paying low amounts on Adwords (e.g. £0.05 per click) for keywords that land on pages where the adverts shown are worth £1.00+ per click. Sounds simple but again, take into account that you are jockeying for position against many other people attempting the same thing and you'll find yourself earning an average of 1p on turnaround. Take the high value keyword "mortgage" - currently there are 163 adwords advertisers bidding to show in the results. At 5p your ad will be shown on results page 14 and will never be shown on a content page. There are easier ways. You have to remember that it's not just you vs. the search engine. It's you vs. a hundred thousand other webmasters. You think you're the only one to ever think of targeting misspellings? Here, try this: morgage, mortage, mortgae - search for those keywords and you'll see that there are already 100+ advertisers. Misspellings have been overrun and they are pretty low volume phrases. There are no back doors to making money with any program.
Well having spent a long time as an adsense publisher, the best trick I've learned is: there are no tricks and there are no secrets. What you have to do is keep adsense earnings as an afterthought. Put this in real world context (an art that is steadily becoming lost), if you were to focus on the sponsors of an event and build an event around them that's a pretty lousy event. However, if you put on a Monster Truck show Ford will pay you a fortune to advertise as they know loads of people will come. Traffic is the only way to a successful AND LONGTERM business model on the internet. Think of the major ad sense players right now - YouTube and Digg earn millions but they were not created for that purpose. These sites were created to develop traffic and then the income came later. You need to develop something that people want to come to (technical term is "sticky web pages") so that you do not rely solely on search engine traffic. You only have to spend a few hours trawling through the webmaster forums to read about the number of businesses that go under just because of a simple algorithm change. It doesn't even have to be an original thought, you can take a larger concept such as Digg and just make it local e.g. Scotland, Texas, Sydney etc. Trust me, you are more likely to get a decent stream of revenue from being the top of a small niche than from throwing a billion pages at a huge industry. Also, with traffic and a niche comes prestige so that even if you do not rank for the best keywords in your niche you will have a strong base of regular visitors that will keep coming back.
Invest
The big question Adsense users are asking is "How can we earn really big from Adsense?" Well, the good news is yes, you can earn plenty of money with Adsense; there's just a catch. Just like any business, you will have to familiarize yourself with the whole system. It will take time, and you have to take a very hands-on approach to it.
There are several useful tips on how to increase your Adsense money. These tips are useful for both Adsense beginners and regular users.
For starters, content is king - make useful websites. However, Bear in mind that not all sites are moneymakers. Your website must be interesting enough to get the attention of users. Make use of creative ways to come up with quality content in your sites.
Second, be prudent in choosing the kinds of advertisements to be displayed in your site. Users have different reasons for wanting to check out an advertisement. Thus, you have to familiarize yourself with consumer trends.
Last, but not the least, study your Adsense account. Even these bland account updates you get from Adsense are very important in turning your earnings around - if you know how to utilize them. If you're the type who is not keen on details, this might be tedious, but the process is necessary. It would also do you well to review the statistics indicated in your account. There's plenty of informative data hidden in these numbers that can have an effect on your return on investment.
There are several useful tips on how to increase your Adsense money. These tips are useful for both Adsense beginners and regular users.
For starters, content is king - make useful websites. However, Bear in mind that not all sites are moneymakers. Your website must be interesting enough to get the attention of users. Make use of creative ways to come up with quality content in your sites.
Second, be prudent in choosing the kinds of advertisements to be displayed in your site. Users have different reasons for wanting to check out an advertisement. Thus, you have to familiarize yourself with consumer trends.
Last, but not the least, study your Adsense account. Even these bland account updates you get from Adsense are very important in turning your earnings around - if you know how to utilize them. If you're the type who is not keen on details, this might be tedious, but the process is necessary. It would also do you well to review the statistics indicated in your account. There's plenty of informative data hidden in these numbers that can have an effect on your return on investment.
Adsense Hints
The foremost objective of any AdSense client is to maximize his earnings as a web publisher.
However, this task is not an easy one, especially for the new breed of businessmen - the internet has become an increasingly competitive marketplace.
Our site focuses on AdSense tips that can actually boost the revenue of any AdSense client's business. Though they may seem obvious to some, these fundamental tips are the keys to your success.
First, it is important to research your targeted keywords (if you have no idea what we're talking about, you may want to start at this site). Sneak a peek at the most popular keywords online, how frequently they are searched, and what type of competition each has.
Next, and likely most important - pay attention to your content. Too frequently, new web publishers are so keen to publish their Adsense websites and 'get rich quick' that they forget the most important aspect of their website - the subject material itself. While it may seem like a good idea at the time, sites with no useable content will not attract any surfers, let alone entice them to click on your ads.
The third AdSense tip is all about the perfect format. The better earners are placed in well thought out locations, setup in a format that outperforms other ads, and makes use of color tones that are attention-grabbers. You just need to figure out which is the most suitable to your requirements. This will come with trial and error, along with experience.
Then, there's the statistical report. Like in most businesses, feedback is the guiding light to help you see whether you are trudging the right track or not. It is wise to always be on the lookout for the effects of your commercial moves and see which ones work.
The best performers in all those four aspects will naturally generate better revenues.
However, this task is not an easy one, especially for the new breed of businessmen - the internet has become an increasingly competitive marketplace.
Our site focuses on AdSense tips that can actually boost the revenue of any AdSense client's business. Though they may seem obvious to some, these fundamental tips are the keys to your success.
First, it is important to research your targeted keywords (if you have no idea what we're talking about, you may want to start at this site). Sneak a peek at the most popular keywords online, how frequently they are searched, and what type of competition each has.
Next, and likely most important - pay attention to your content. Too frequently, new web publishers are so keen to publish their Adsense websites and 'get rich quick' that they forget the most important aspect of their website - the subject material itself. While it may seem like a good idea at the time, sites with no useable content will not attract any surfers, let alone entice them to click on your ads.
The third AdSense tip is all about the perfect format. The better earners are placed in well thought out locations, setup in a format that outperforms other ads, and makes use of color tones that are attention-grabbers. You just need to figure out which is the most suitable to your requirements. This will come with trial and error, along with experience.
Then, there's the statistical report. Like in most businesses, feedback is the guiding light to help you see whether you are trudging the right track or not. It is wise to always be on the lookout for the effects of your commercial moves and see which ones work.
The best performers in all those four aspects will naturally generate better revenues.
Adsense Secrets
Wanna know some Adsense secrets? The only secret is that there are no secrets per se!
Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.
Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense. There are literally hundreds of forums where you can pick up valuable information, as well as hundreds of articles that have been written on the subject of Adsense.
Most of the answers are out there for you to find it you will put in a little bit of work. If you buy any of the ebooks available out there, you might find one little nugget of information that you may not have seen anywhere else, but I promise you: most of the time everything is out here on the Internet - all you have to do is search for it. Here are some of the search terms that I personally have used with great results:
increase adsense income
increase your adsense income
adsense experiments
adsense adsense tricks
adsense tips
What I can tell you from my own experience is this:
1. Ads at the top of the page and on the left of the page perfom better than any other ads. (Take a look at the "heatmap" from the Google link below)
2. Ads without background colour and borders perfom better than ads within borders with background colour.
3. Ads within content pages perform better than any other ads.
4. A search box on every page gives you another chance for earning Adsense income.
5. A blue link at the top of the ad, the ad in black, and the url also in black so that it blends in with the ad copy - also tends to perform well. A black url makes the link stand out and gives you a better chance of someone clicking on it.
Google has brought out some great Adsense optimization tips. You can read it here: Google Adsense optimization tips
Experiment with your settings and see which brings you the best results. Google's reporting has become a lot better in the last month or so, so you should instantly be able to see which ads result in better CTR.
To increase your site traffic, which obviously will increase your Adsense income, the best way to get traffic is to have fresh content at your site. Write your own articles and submit it to article directories like Go Articles etc. To find more article directories, just do a search for "free article directory submissions" on a search engine like Google.
Another way would be to publish articles by other authors that are relevant to your site content. You can find free articles all over the web by once again doing a search for e.g. "free site content".
Do this on a regular basis and watch your traffic (and your income) increase.
Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.
Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense. There are literally hundreds of forums where you can pick up valuable information, as well as hundreds of articles that have been written on the subject of Adsense.
Most of the answers are out there for you to find it you will put in a little bit of work. If you buy any of the ebooks available out there, you might find one little nugget of information that you may not have seen anywhere else, but I promise you: most of the time everything is out here on the Internet - all you have to do is search for it. Here are some of the search terms that I personally have used with great results:
increase adsense income
increase your adsense income
adsense experiments
adsense adsense tricks
adsense tips
What I can tell you from my own experience is this:
1. Ads at the top of the page and on the left of the page perfom better than any other ads. (Take a look at the "heatmap" from the Google link below)
2. Ads without background colour and borders perfom better than ads within borders with background colour.
3. Ads within content pages perform better than any other ads.
4. A search box on every page gives you another chance for earning Adsense income.
5. A blue link at the top of the ad, the ad in black, and the url also in black so that it blends in with the ad copy - also tends to perform well. A black url makes the link stand out and gives you a better chance of someone clicking on it.
Google has brought out some great Adsense optimization tips. You can read it here: Google Adsense optimization tips
Experiment with your settings and see which brings you the best results. Google's reporting has become a lot better in the last month or so, so you should instantly be able to see which ads result in better CTR.
To increase your site traffic, which obviously will increase your Adsense income, the best way to get traffic is to have fresh content at your site. Write your own articles and submit it to article directories like Go Articles etc. To find more article directories, just do a search for "free article directory submissions" on a search engine like Google.
Another way would be to publish articles by other authors that are relevant to your site content. You can find free articles all over the web by once again doing a search for e.g. "free site content".
Do this on a regular basis and watch your traffic (and your income) increase.
Double Your AdSense Incom
As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site.
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website.
Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better
•The closer to the top of the page the better
•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge.
Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website.
Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better
•The closer to the top of the page the better
•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge.
Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
Adsense Arbitrage
Google Adwords is a service by Google where in you can advertise your website/services in order to convert business, increase leads, increase sales or basically in short a system where you can advertise and make payments on the basis of clicks/CPM adverts. Google adsense is just the reverse system where in publishers signup to make money from the ads displayed on their websites and get paid for the clicks they get from their visitors.
Adsense Arbitrage means advertising your high paying adsense income making website on adwords and getting cheap traffic and trying to make up some easy money. Let me show you a simple example on how this can work.
Adsense Arbitrage means advertising your high paying adsense income making website on adwords and getting cheap traffic and trying to make up some easy money. Let me show you a simple example on how this can work.
Adsense Future
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense.
Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense. (They are offering 100 fresh new templates every month.
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense.
Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense. (They are offering 100 fresh new templates every month.
Generate Income
Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.
There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.
Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.
One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.
People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.
A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.
Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.
Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.
It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.
All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.
There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.
Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.
One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.
People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.
A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.
Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.
Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.
It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.
All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.
Google sued over 'unwanted ads'
The lawsuit, which seeks class action status, was filed by the firm of Kabateck Brown Kellner in US District Court in San Jose, California, on behalf of David Almeida, a Massachusetts-based private investigator who enrolled in Google AdWords in November 2006.
When participating in Google's online auction-based advertising system, customers specify what they would be willing to pay per-click for words or phrases that will trigger ads displayed on Google's search site, as part of Google AdWords. They are also given the option of bidding for ads that appear on third-party Web sites, also called Google's "content network", which is part of Google AdSense.
When customers do not bid for ads on third-party sites, Google places ads there anyway and automatically charges customers the amount they specified for ads on Google.com, the lawsuit says.
On the system, customers see two blank boxes, one for typing in a bid for ads on Google.com and another one, marked "optional" for putting ads on content network sites. Sophisticated search engine marketers know to put a "0" in the box for the content network AdSense sites if they don't want ads there, says Brian Kabateck, lead counsel on the case. "For most people, if you see a box and leave it blank, you think you're not going to be charged," he says.
Google does not inform its advertisers that if they leave the box next to the content bid blank, Google will use the advertiser's bid for clicks occurring on the content network, the lawsuit says. There is no option to opt out of content ads during the process, according to the document.
"Ads on third-party sites are widely acknowledged to be far less effective (and therefore less valuable to the advertiser) than ads on Google.com," a statement from Los Angeles-based Kabateck Brown Kellner says. "Google, of course, still profits greatly from these ads."
A Google spokesman said: "We have not been served with the complaint and will have no comment until we have the chance to review it."
Kabateck recently won a multimillion-dollar click fraud settlement from Yahoo and was part of a US$90 million click fraud settlement from Google on behalf of advertisers who sued the search companies claiming they were charged for clicks on ads that were fraudulent.
When participating in Google's online auction-based advertising system, customers specify what they would be willing to pay per-click for words or phrases that will trigger ads displayed on Google's search site, as part of Google AdWords. They are also given the option of bidding for ads that appear on third-party Web sites, also called Google's "content network", which is part of Google AdSense.
When customers do not bid for ads on third-party sites, Google places ads there anyway and automatically charges customers the amount they specified for ads on Google.com, the lawsuit says.
On the system, customers see two blank boxes, one for typing in a bid for ads on Google.com and another one, marked "optional" for putting ads on content network sites. Sophisticated search engine marketers know to put a "0" in the box for the content network AdSense sites if they don't want ads there, says Brian Kabateck, lead counsel on the case. "For most people, if you see a box and leave it blank, you think you're not going to be charged," he says.
Google does not inform its advertisers that if they leave the box next to the content bid blank, Google will use the advertiser's bid for clicks occurring on the content network, the lawsuit says. There is no option to opt out of content ads during the process, according to the document.
"Ads on third-party sites are widely acknowledged to be far less effective (and therefore less valuable to the advertiser) than ads on Google.com," a statement from Los Angeles-based Kabateck Brown Kellner says. "Google, of course, still profits greatly from these ads."
A Google spokesman said: "We have not been served with the complaint and will have no comment until we have the chance to review it."
Kabateck recently won a multimillion-dollar click fraud settlement from Yahoo and was part of a US$90 million click fraud settlement from Google on behalf of advertisers who sued the search companies claiming they were charged for clicks on ads that were fraudulent.
Blog contest best
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.Adsense is an incredible service offered by Google to help you make money and help others advertise as well. Basically, with Adsense you choose several ads that blend or complement the information talked about in your blog. Then, when individuals click on the ads that are present in your blog, you receive money! Best of all, Adsense is free to use on your site, so this is a great opportunity to make money without really having to do very much.
Affiliate programs are another great way to make money as well and work on the same premise of Adsense. The web surfer has to click on the affiliate website’s link and when they do so they are redirected from your blog to the link they clicked on. You will get paid affiliate income for the click, and if they make a purchase when they are on that website you will get paid affiliate income again.
Blog ads can help you make money as well. Blog ads are not too different from Adsense or Affiliate marketing, but they are in the sense that blog ads connect web surfers with advertisers. Then, when any ad placements are made a commission is exchanged.You can use your blog to simply converse about any topic that is important to you, but you can also use your blog as a tool to help you make money. Advertise your business services; make your blog a business blog by focusing at least part of your blog on your business services. This way, you can still communicate whatever it is you need to and make money as well.
When it comes to making money from your blog you can do so easily with these tried and true tricks of the trade. Whether you utilize Adsense, affiliate marketing, blog ads, a business blog, or a combination of all of the above, you will certainly benefit and make money. Don’t delay and start implementing these types of money making strategies in your blog today. Not only will you make money, but your blog will become more popular as well.
Affiliate programs are another great way to make money as well and work on the same premise of Adsense. The web surfer has to click on the affiliate website’s link and when they do so they are redirected from your blog to the link they clicked on. You will get paid affiliate income for the click, and if they make a purchase when they are on that website you will get paid affiliate income again.
Blog ads can help you make money as well. Blog ads are not too different from Adsense or Affiliate marketing, but they are in the sense that blog ads connect web surfers with advertisers. Then, when any ad placements are made a commission is exchanged.You can use your blog to simply converse about any topic that is important to you, but you can also use your blog as a tool to help you make money. Advertise your business services; make your blog a business blog by focusing at least part of your blog on your business services. This way, you can still communicate whatever it is you need to and make money as well.
When it comes to making money from your blog you can do so easily with these tried and true tricks of the trade. Whether you utilize Adsense, affiliate marketing, blog ads, a business blog, or a combination of all of the above, you will certainly benefit and make money. Don’t delay and start implementing these types of money making strategies in your blog today. Not only will you make money, but your blog will become more popular as well.
Google Test New Ads
The new cost-per-action system will be a separate ad auction system from the current cost-per-click setup, Google spokesman Brandon McCormick said. The ads are being offered through Google's AdSense unit, which places ads on Web sites.
AdSense publishers will be able to choose from a selection of ads and will have more flexibility in promoting the ads, according to Google.
Because they'll be tied to a purchase, the new ads are expected to be auctioned at higher prices than cost-per-click ads, which cost advertisers every time an ad is clicked on, despite whether it leads to a sale. The ads also would cut down on click fraud, which occurs when ads are clicked on without the intention of making a purchase.
"We're always looking for new ways to provide effective and useful features to advertisers, publishers and users," Google said in a statement. "As part of these efforts, we are currently testing a cost-per-action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense. We're pleased with how the test is progressing and will continue to gather feedback from advertisers and publishers."
Kelsey Group analyst Matt Booth said the move was smart for Google and that Yahoo also will eventually be offering cost-per-action ads. "Actions like telephone calls, lead forms or transactions are more valuable than clicks," he wrote in an e-mail statement.
AdSense publishers will be able to choose from a selection of ads and will have more flexibility in promoting the ads, according to Google.
Because they'll be tied to a purchase, the new ads are expected to be auctioned at higher prices than cost-per-click ads, which cost advertisers every time an ad is clicked on, despite whether it leads to a sale. The ads also would cut down on click fraud, which occurs when ads are clicked on without the intention of making a purchase.
"We're always looking for new ways to provide effective and useful features to advertisers, publishers and users," Google said in a statement. "As part of these efforts, we are currently testing a cost-per-action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense. We're pleased with how the test is progressing and will continue to gather feedback from advertisers and publishers."
Kelsey Group analyst Matt Booth said the move was smart for Google and that Yahoo also will eventually be offering cost-per-action ads. "Actions like telephone calls, lead forms or transactions are more valuable than clicks," he wrote in an e-mail statement.
Google Introduce Adservice Ref.Program
The program, which Google introduced Friday, is aimed at Web sites that participate in its AdSense network. With AdSense, Web publishers agree to run text and banner ads brokered by Google and share per-click revenue with the company. Google ensures the ads are relevant to the site's content via contextual ad-matching technology.
Now Google will reward AdSense participants that refer other small Web publishers and bloggers to the program. The company will pay $100 per AdSense sign-up after new participants earn their first $100 in ad revenue, the company said. Publishers can join the program by adding a "referral button" to their sites through their AdSense accounts.
Google will also pay AdSense participants in the U.S. $1 for every person who downloads the Google Firefox toolbar via referral and was not a previous Firefox browser user. In July, Google released a Firefox version of its toolbar, a browser add-on that incorporates spell check, search and other features. Previously the toolbar only worked with Microsoft's Internet Explorer.
Forrester analyst Charlene Li compared the Firefox deal to Google's recent pact with Sun Microsystems, which makes Google's toolbar a standard component of Sun's Java programs. That's a real coup for the Mozilla Foundation, which develops Firefox, she noted.
"Firefox has long encouraged its base to include graphics to promote others to download Firefox. But Google's AdSense now gives it an opportunity to pay site owners to do this, which will only further encourage Firefox's marketing and distribution," Li wrote in her blog. "While it's not officially stated, it's pretty clear that Google is footing the bill."
AdSense is an important source of revenue for Google, accounting for 43 percent of the company's third-quarter revenue, or $675 million. Yet the program is facing new competitive pressure. Yahoo launched a similar service in August, aiming to make a dent in Google's business.
Now Google will reward AdSense participants that refer other small Web publishers and bloggers to the program. The company will pay $100 per AdSense sign-up after new participants earn their first $100 in ad revenue, the company said. Publishers can join the program by adding a "referral button" to their sites through their AdSense accounts.
Google will also pay AdSense participants in the U.S. $1 for every person who downloads the Google Firefox toolbar via referral and was not a previous Firefox browser user. In July, Google released a Firefox version of its toolbar, a browser add-on that incorporates spell check, search and other features. Previously the toolbar only worked with Microsoft's Internet Explorer.
Forrester analyst Charlene Li compared the Firefox deal to Google's recent pact with Sun Microsystems, which makes Google's toolbar a standard component of Sun's Java programs. That's a real coup for the Mozilla Foundation, which develops Firefox, she noted.
"Firefox has long encouraged its base to include graphics to promote others to download Firefox. But Google's AdSense now gives it an opportunity to pay site owners to do this, which will only further encourage Firefox's marketing and distribution," Li wrote in her blog. "While it's not officially stated, it's pretty clear that Google is footing the bill."
AdSense is an important source of revenue for Google, accounting for 43 percent of the company's third-quarter revenue, or $675 million. Yet the program is facing new competitive pressure. Yahoo launched a similar service in August, aiming to make a dent in Google's business.
Wednesday, September 3, 2008
QuickonlineTips
Making money with adsense can be a very powerful way to earn income online. If you own a website that gets traffic then as long as you place the adsense in an optimal manner you can increase your online income almost instantly. Of course if you do not own a site yet then consider creating one and learning how to optimize it for the search engines.
The main objective with adsense is to have good click through rates which will maximize your income. The main key with increasing click through rates is to make sure your ads blend in as much as possible with your site content and also the correct placement of ads is important. The link color of the ads is important as if the links on your site are red then you will want the links in the ads to also be red.
Also make sure that the url color is either black or grey as this will make the headline more noticeable. You want visitors to notice the headline of your ads because they are usually well written by most adwords advertisers since their goal is to get more clicks.
It is also a good idea to place some ads above the fold on your site. Above the fold means the section on your site that is visible without scrolling down. Make sure to place ads towards the center of the page as this area gets noticed the most. So consider having article content to the right or left of the page with adsense units in the middle. This can be accomplished easily by making the ad units like the 336×280 or 250×250 wrap around the content.
By placing ads right in the main content of your site you increase the chances of your ads getting noticed and clicked on. It is also important to keep in mind that the niche you are in must have lots of adwords advertisers in order to draw relevant ads that also pay well. The more advertisers there are the higher the bidding will get so on average you will get paid more per click.
There are certain ad units that tend not to perform well. The banner format has a record of poor performance so try to avoid that if possible. Also make sure that your ads do not have borders otherwise your visitors may ignore them as they will obviously look like ads. Be sure to make use of the channels feature in your adsense account. This will allow you to track your ads and learn what is working well and what is not.
Also you can experiment with the new Youtube adsense units as they could be profitable. However this feature is new so it is only through testing that you will know whether or not it is worth adding to your site. Try to use smaller text size on your site that is similar to the text size of the adsense units as this will help to blend your ads in better with the rest of your site.
When you are adding ads directly in the content be sure to not squeeze your content excessively as this may turn off a lot of visitors and people will simply leave your site and never come back. One of the goals of your site should be to build repeat visitors as these visitors can make you great adsense income and also affiliate income if you choose to add affiliate products to your site. Get your site optimized for adsense and maximize your online income from this powerful program.
The main objective with adsense is to have good click through rates which will maximize your income. The main key with increasing click through rates is to make sure your ads blend in as much as possible with your site content and also the correct placement of ads is important. The link color of the ads is important as if the links on your site are red then you will want the links in the ads to also be red.
Also make sure that the url color is either black or grey as this will make the headline more noticeable. You want visitors to notice the headline of your ads because they are usually well written by most adwords advertisers since their goal is to get more clicks.
It is also a good idea to place some ads above the fold on your site. Above the fold means the section on your site that is visible without scrolling down. Make sure to place ads towards the center of the page as this area gets noticed the most. So consider having article content to the right or left of the page with adsense units in the middle. This can be accomplished easily by making the ad units like the 336×280 or 250×250 wrap around the content.
By placing ads right in the main content of your site you increase the chances of your ads getting noticed and clicked on. It is also important to keep in mind that the niche you are in must have lots of adwords advertisers in order to draw relevant ads that also pay well. The more advertisers there are the higher the bidding will get so on average you will get paid more per click.
There are certain ad units that tend not to perform well. The banner format has a record of poor performance so try to avoid that if possible. Also make sure that your ads do not have borders otherwise your visitors may ignore them as they will obviously look like ads. Be sure to make use of the channels feature in your adsense account. This will allow you to track your ads and learn what is working well and what is not.
Also you can experiment with the new Youtube adsense units as they could be profitable. However this feature is new so it is only through testing that you will know whether or not it is worth adding to your site. Try to use smaller text size on your site that is similar to the text size of the adsense units as this will help to blend your ads in better with the rest of your site.
When you are adding ads directly in the content be sure to not squeeze your content excessively as this may turn off a lot of visitors and people will simply leave your site and never come back. One of the goals of your site should be to build repeat visitors as these visitors can make you great adsense income and also affiliate income if you choose to add affiliate products to your site. Get your site optimized for adsense and maximize your online income from this powerful program.
Adsensesecrets
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense textâ€, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense textâ€, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
Aboutadsense
To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Web site promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your Web site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.
Dealing with Competitors
If you offer products or services on you Web site, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.
Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.
Dealing with Competitors
If you offer products or services on you Web site, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.
Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.
Understandingadsense
Google is at least as interested as you are in having your ads perform well on your site. And they’ve gone to some work to provide the information you need to optimize your AdSense.
What’s fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.
That said, you need to be aware that simply using their tips doesn’t guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don’t test. We hear the mantra, but we don’t do the work.
First, let’s see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.
Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, “It’s almost as if users finish reading and ask themselves, What can I do next?” Well targeted relevant ads right there can provide the answer.
Don’t blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.
Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well — if those ads are targeted to your visitors needs.
The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.
Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.
Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you’ve included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It’s your real estate, maximize your returns.
Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google’s Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it’s AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.
What’s fascinating to me is that apparently not everyone bothers to read their tips. And even some that do, fail to apply it.
That said, you need to be aware that simply using their tips doesn’t guarantee successful ads and decent CTR (Click Through Rate). How many times have you heard this? You have to test. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test some more. Track your results, analyze them, try variations. Too many of us don’t test. We hear the mantra, but we don’t do the work.
First, let’s see if we can get an idea about location. (The graphic is included in the article on my site or you can take a look at it at the Google link included below) Generally, above the fold, at the top center of your content, below top navigation is the hottest location. Not immediately below which is good but not quite as hot. In a left sidebar, to the immediate left of primary content or below the primary content are also good. Most other locations are generally cooler.
Again, you need to test and you need to consider your users behavior - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best location can be at the end of the article. To quote Google, “It’s almost as if users finish reading and ask themselves, What can I do next?” Well targeted relevant ads right there can provide the answer.
Don’t blindly assume that sticking a nice big rectangle in the center above the fold will do it. It may, but depending on your content, it may annoy or inconvenience your users.
Users tend to focus on content, navigation and to a lesser extent graphics. Positioning your ads near these elements will often work well — if those ads are targeted to your visitors needs.
The top three performers among the Google ad formats are the 336X280 large rectangle, the 300X250 inline rectangle and the 160X600 wide skyscraper. Google reports that the wider formats tend to do better than the taller ones. One reason may be that these are, perhaps, easier to read since they have fewer line breaks and require less eye movement. But, you need to use formats that fit your pages well. Once again, you need to test, but redoing your pages to suit a particular ad format may not be a reasonable alternative and you may discover that a different format actually gets better results.
Now we come to color. Conventional wisdom says that colors which tend to blend into your content do better. Some go so far as to suggest that colors which make the ads look like part of the content are best. Personally, I think anybody really believes those ads are anything but ads, but who knows. Google suggests that you may find that colors that standout from your content do better - or maybe the opposite. This is absolutely an area where you need to test alternative color schemes. Going with the conventional wisdom usually works fairly well, but without testing you could be leaving a lot of money on the table.
Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, can only use small ad units or are in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the way ad serving works is that the higher value ads are delivered to the first ad unit block encountered in your code. Always make sure that this first ad unit is displayed in the best location (yeah - test). You want the higher paying ads to be in the prime hot location on your page. Weaker locations can get the lower priced ads. And if none are available, then nothing will display unless you’ve included an alternate ad URL in your Google code. To maximize monetization you should be including alternate ad URLs, especially if you are putting multiple units on a page. The use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It’s your real estate, maximize your returns.
Nothing here is secret. Except for using the alternate ad URL, all of this information is available from Google’s Optimization Tips page - http://www.google.com/support/adsense/bin/static.py?page=tips.html . You can buy books and courses, visit a dozen forums and, in the end it comes down to what your visitors do on your site. The best you can get is general guidance. This means averaged outcomes over many sites, many types of content. If you are serious about doing whatever you can to really optimize your AdSense returns, there is only one thing to do - test. Whether it’s AdSense, opt-ins, copy, headlines - anything with a measurable outcome that you can track - then the way to improve is to test and keep on testing.
Adsense Park
Google AdSense is the Google program where you can host pay-per-click ads on your Web site. When someone clicks an ad, you earn money. Simple as that.
Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.
Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.
Webmasters must not only comply with AdSense policies, but their web sites must also comply with Google's webmaster policies.If You Want To Make Real Money Online, Forget Adsense. Many people use Adsense as a way to earn some money from their websites. If you'd like to make a little bit of money online, then Adsense is probably the best way to go. If you want to make a lot of money online, then I'll show you how you can do much better than simply using Adsense.
I was lured by Stories of Huge Adsense Earnings. I had read that some website owners were making in excess of $20,000 per month, and some were even making over $50,000 per month in passive income just from Google Adsense. That certainly appealed to me. Reality Never Came Close To What Was Promised. It doesn't take an accountant to figure out that $25 to $30 per month will not provide much of a financial future. The gurus were talking about $20,000 to $50,000 per month, and in reality, $30 per month was the truth.
Those pesky Public Service Announcements (PSA) from AdSense have taken over my dog blog, DoggieNews.
They only seem to show up on the homepage, and on the archive pages. On the permalink pages, AdSense displays paid ads.
Since the homepage generates a big percentage of page views, I'm losing a lot of money by having the PSAs show up. And it was only recently that they began displaying, probably only a week ago. For the longest time, PSAs never showed up there.
You won't actually see PSA ads on my dog blog right now because I've replaced them with a back-up set of ads, which is actually Yahoo Publisher ads. But my experience with Yahoo Publisher shows that it pays less than AdSense. So, I'd rather figure out why PSAs are suddenly showing when they didn't used to.
I think the reason why is because there's been recently a reduction in ads for the words, "dog" and "dogs". It used to be these keywords generated a bunch of ads on Google's SERPs. The PSAs are showing up simply because what few advertisers are remaining for these keywords have may have blocked their ads from AdSense.
I'm going to try to replacing the META keywords with more lucrative ads like "dog training", or "puppy training". I'll let you know if that fixes it.
Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.
Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.
Webmasters must not only comply with AdSense policies, but their web sites must also comply with Google's webmaster policies.If You Want To Make Real Money Online, Forget Adsense. Many people use Adsense as a way to earn some money from their websites. If you'd like to make a little bit of money online, then Adsense is probably the best way to go. If you want to make a lot of money online, then I'll show you how you can do much better than simply using Adsense.
I was lured by Stories of Huge Adsense Earnings. I had read that some website owners were making in excess of $20,000 per month, and some were even making over $50,000 per month in passive income just from Google Adsense. That certainly appealed to me. Reality Never Came Close To What Was Promised. It doesn't take an accountant to figure out that $25 to $30 per month will not provide much of a financial future. The gurus were talking about $20,000 to $50,000 per month, and in reality, $30 per month was the truth.
Those pesky Public Service Announcements (PSA) from AdSense have taken over my dog blog, DoggieNews.
They only seem to show up on the homepage, and on the archive pages. On the permalink pages, AdSense displays paid ads.
Since the homepage generates a big percentage of page views, I'm losing a lot of money by having the PSAs show up. And it was only recently that they began displaying, probably only a week ago. For the longest time, PSAs never showed up there.
You won't actually see PSA ads on my dog blog right now because I've replaced them with a back-up set of ads, which is actually Yahoo Publisher ads. But my experience with Yahoo Publisher shows that it pays less than AdSense. So, I'd rather figure out why PSAs are suddenly showing when they didn't used to.
I think the reason why is because there's been recently a reduction in ads for the words, "dog" and "dogs". It used to be these keywords generated a bunch of ads on Google's SERPs. The PSAs are showing up simply because what few advertisers are remaining for these keywords have may have blocked their ads from AdSense.
I'm going to try to replacing the META keywords with more lucrative ads like "dog training", or "puppy training". I'll let you know if that fixes it.
Money Making
How do you make your Adsense money grow? Yes, there is no doubt about it - Adsense can earn money.
The big question Adsense users are asking is "How can we earn really big from Adsense?" Well, the good news is yes, you can earn plenty of money with Adsense; there's just a catch. Just like any business, you will have to familiarize yourself with the whole system. It will take time, and you have to take a very hands-on approach to it.
There are several useful tips on how to increase your Adsense money. These tips are useful for both Adsense beginners and regular users.
For starters, content is king - make useful websites. However, Bear in mind that not all sites are moneymakers. Your website must be interesting enough to get the attention of users. Make use of creative ways to come up with quality content in your sites.
Second, be prudent in choosing the kinds of advertisements to be displayed in your site. Users have different reasons for wanting to check out an advertisement. Thus, you have to familiarize yourself with consumer trends.
Last, but not the least, study your Adsense account. Even these bland account updates you get from Adsense are very important in turning your earnings around - if you know how to utilize them. If you're the type who is not keen on details, this might be tedious, but the process is necessary. It would also do you well to review the statistics indicated in your account. There's plenty of informative data hidden in these numbers that can have an effect on your return on investment.
There are many more tips, definitions, and strategies featured on this site. Our only purpose is to educate potential Adsense publishers and existing webmasters with information on how to make your profits soar!
The big question Adsense users are asking is "How can we earn really big from Adsense?" Well, the good news is yes, you can earn plenty of money with Adsense; there's just a catch. Just like any business, you will have to familiarize yourself with the whole system. It will take time, and you have to take a very hands-on approach to it.
There are several useful tips on how to increase your Adsense money. These tips are useful for both Adsense beginners and regular users.
For starters, content is king - make useful websites. However, Bear in mind that not all sites are moneymakers. Your website must be interesting enough to get the attention of users. Make use of creative ways to come up with quality content in your sites.
Second, be prudent in choosing the kinds of advertisements to be displayed in your site. Users have different reasons for wanting to check out an advertisement. Thus, you have to familiarize yourself with consumer trends.
Last, but not the least, study your Adsense account. Even these bland account updates you get from Adsense are very important in turning your earnings around - if you know how to utilize them. If you're the type who is not keen on details, this might be tedious, but the process is necessary. It would also do you well to review the statistics indicated in your account. There's plenty of informative data hidden in these numbers that can have an effect on your return on investment.
There are many more tips, definitions, and strategies featured on this site. Our only purpose is to educate potential Adsense publishers and existing webmasters with information on how to make your profits soar!
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