Google Adsense Secrets

Its no big secret that some folks are making some significant money in Google's AdSense program. Experienced website publishers are making $100 to $1000 per day and some even more. In the AdSense program, website owners publish information folks are interested in, Google generates ads which match the topics and content of the pages published, and if readers find the ads interesting, they click on them and the publisher is paid for the interested readers he sends to the advertiser.

In spite of what you read, it is not the quick way to buckets of easy money. In my experience, when people tell you they have some special secret to for making fast easy money they are always trying to sell you something. More often than not, the product for sale is usually worthless information. I am selling nothing, so I will be frank and honest and tell you the honest and real truth. Yes, AdSense is truly a great opportunity, especially if you own an already popular website.

On the other hand, the days of throwing up a low quality web site made of material copied (often illegally) from other sites and making easy money are gone. What few of these junky MFA (Made For AdSense) arbitrage sites that remain are under attack from Google. Advertisers find these sites undesirable places to put their ads. Google does not like their business model (nor the fact that they make advertisers unhappy), and is actively seeking to find such low quality sites and remove them from the AdSense program. The minimum acceptable quality bar for MFA sites keeps being raised all the time, so why build a junk site and constantly have to fight to keep it above the minimum standards?

The reliable way to make money on AdSense is to create high quality pages of unique information that are of value and interest to readers. Create a website which is the proverbial “better mousetrap” and in time you will generate the necessary interest, traffic and ad revenue. Publishing a website is much like publishing paper and ink magazine or newspaper – in that readers want a quality publication that is interesting and entertaining. Like the older media forms, advertisers like high quality attractive publications – and they don’t like slapped together junk that no one finds interesting or useful. If you are going to build up a business this way, its worth your effort to take your time and do it right. Never forget that in the end, the essence of your AdSense business is selling advertising space and your publication must be a place where your advertisers want to put their ads.

Here are some of my essential secrets for starting and operating a successful web based business using AdSense:

1. Don’t bother to chase high paying keywords – it’s a waste of time. More than 100,000 folks have already bought the e-books and other materials that say this is the way to go, and its all bogus information. The payment per click numbers presented are the maximum you might be paid, but there is nothing that requires Google to pay you that amount. If Google decides your site is of a low quality, and the sales leads you generate are of a poor quality as well, instead of paying you $10 a click for asbestos cancer clicks, they can pay you 2 cents – its called smart pricing and is done all the time. In addition, there are already thousands of sites competing for these high dollar keywords – and you will be fighting thousands of others who already have a head start on you to get to the top of the heap. Instead, select a topic that has less competition and still has plenty of advertisers wanting to sell goods related to that topic. If possible, it is best to select a topic you know about and are interested in yourself, as you may be writing quite a bit about it while building your site.

2. Research and choose your website topic carefully. Some topics just don't lend themselves well to profitable ads. A Brittany Spears or Paris Hilton site may attract traffic, but you probably wont have good advertising to go with the topic and the traffic probably will not be folks who are interested in what advertising may be on your page. Ask yourself what are companies advertising out there? Not so much on TV, but in smaller media – yellow pages, newsletters, magazines, etc. These are your competition. There are literally hundreds of small niche hobby and special interest magazines – consider their topics as potential areas of interest for a web site. Take a look and see what kind of advertisers they have.

The goal is to pick a topic where people are actively looking to purchase things and the ads become just as important as your content, so they're clicking around all over the place to find what they're looking for. If you've got a site providing information for people who are looking to buy something, they're much more likely to click your ads. Pick a topic where people are looking to buy goods and services, not hobby chat, humor, celebrities or other less profitable topics. Anything can make money but when people are in a buying mood those ads are as good as gold and your topic can make all the difference.

The motivation of visitors coming to your site really matters quite a bit. If someone is looking for a recipe they will find it and continue on. If your reader is looking for information on the latest misadventures of Lindsay Lohan or some other celebrity, they will also find it and move on. On the other hand, if someone is looking for a information on hotels and places to visit in a certain city, then they are more of the mindset that they will look at your ads and visit the advertisers with the intention to pull out a credit card and make a reservation or purchase. This type of mindset in your visitors is good for you as well as the advertiser.

3. Focus on building a high quality site. Map out a strategy for what you will have and the site you intend to build. Your content matters to your readers! Sites that have a couple hundred words of meaningless drivel on every page are shallow and of little interest. Those sites that rely on a shallow rather than deep content model are more vulnerable to competition than more authoritative deeper sites are. Google knows that the web is overloaded with sites built of pages that are shallow, rather than deep, and on the Google search side, they know the difference. Sites that are designed purely to benefit the publisher aren't likely to prosper indefinitely. What useful information will your website provide to your visitor? Sites with shallow content are also not likely to attract repeat users, which means they're throwing away revenue opportunities from return visits.

4. For AdSense to work you need traffic, and a boatload of it. If your site cannot generate traffic, you wont be able to make much of a profit. AdSense is all about selling interested traffic to the advertiser – and if you don’t have much traffic, you don’t have much to sell. It is important to concentrate first on a positive, quality user experience for your readers. Good content generates interest and clicks, professionalism and quality generates clicks, relevance generates clicks: all these are the things you need to be successful. Well organized and laid out sites, with good honest SEO will bring the right kind of traffic. Building a quality site is like building a building: brick by brick it goes together to form the intended finished product. In time you will get the bookmarks, the good incoming links, the high positions in the search engines and the traffic that all those things bring. Once you have that traffic coming to your website, if your website is well optimized with AdSense, then the money flows.

Adsense Notifier

One wonders how many thousands of web bloggers looking to make large amounts of income overnight were caught up in the Adsense 'dream' over the last few years, either building multiple dummy sites or trying to find out what keywords put forth the highest click thru payment. Okay wait, before you get all wide eyed, we do not have the 'Adsense Secret'. Nope, this article isn't about increasing the amount of money you will make by any outrageous means of gaming Google's Adsense program. Forgid about it! It's actually about an add-on tool that's pretty cool and will save you a bit of time while handling your online business.

If you happen to be one of millions of net abusers that jumped the 'Explorer' ship because you were mad as hell and you weren't gonna take the browsers vulnerability anymore, (or you're just convinced that by refusing to support Microsoft products you're really sticking it to the man!) then swam your way to Mozilla Firefox shores, Adsense Notifier is yet another useful add-on with the simple purpose of showing you your earnings in real time. Er uh alright, big whop. Hey not so fast with the smart talk. Don't pretend you enjoy logging into your Adsense account every five minutes to check the status of your earnings. With this tool all of that information is available at the bottom of your browser and is automatically updated as often as you want it to be, all depending on the time increments you set it to. For the impatient blogger or website owner it may not create income, but it surely soothes the addiction of wanting to know what your numbers are at any given moment.

Adds with Google

So you've decided you'd like to create a website, and you'd like to earn a little money off it. Well, adding targeted Pay-Per-Click ads, like Google Adsense, to your site offers a quick and easy way to earn revenue without the hassle of seeking out and managing advertisers. Here are a few tips to help you get started.

Selecting a Topic
First and foremost, it is important to pick a topic that you are passionate about. If you enjoy the topic, you won't mind putting a lot of time and energy into creating a quality website. Also, starting a project with prior knowledge of the subject makes it easier for you to generate targeted, well-written content – a must when using Google Adsense successfully.

Choosing a Domain Name
Be sure you choose a domain name that is memorable, on topic, and easy to spell. This will help establish your branding, attract repeat visitors, and ease your marketing campaigns in the future.

Designing the Site
It is essential to carefully plan out the structure of the website – how the information will be broken down, what navigation items you would like, and what you would like to highlight on the homepage. Once your structure is ironed out, the next step is to design the site layout. Keep in mind you will need to leave room for the Google ads, which can be shaped like skyscrapers, banners, or squares.

If you do not have an eye for design or have any web development ability, you should hire a professional web designer to create the site for you. Based on your abilities, the web designer may train you on how to add more articles to the site by modifying the existing code, or he or she may develop a Content Management System (CMS) for you. A CMS allows you to create additional sections and articles through a user-friendly interface similar to Microsoft Word. You do not need any web design skills to input more data, and the additional pages will maintain a consistent, professional look.

Creating Google Adsense Ads
Once your site is developed, sign up for a Google Adsense account. You can then customize the shape and colors of the Google Ads using Google's Ad Format Wizard. Many times, trial and error will reveal which color scheme is most profitable for your site.

Promoting Your Site
The final step is to get the word out. You'll need to draw visitors in to your site to read that quality content and to click on those relevant Google ads. So you should submit your site to major search engines like Google and Yahoo. You should also submit your link to the Open Directory, dmoz.org, which provides data for other search engines. To attract targeted visitors, exchange links with other sites that pertain to your topic. Be sure to also promote your site offline. For example, write press releases, tell your friends, or advertise in relevant publications.

Creating a targeted, informative website takes time and persistence. But if you're willing to put the effort into making a quality site, you can earn money on a continual basis with Google Adsense.