The idea that they would eventually move beyond simply buying and selling keywords, and into concepts, themes or groups brings about some interesting ideas. Once something like that is implemented into Adwords, it could open the door to a variety of options for AdSense publishers.
The AdSense ad serving javascript contains options that are not used by regular AdSense publishers (although beta testers and premium publishers have use of some of them). Some of these include: “kw_type”, “kw”, and “hints”. If advertisers could bid based upon themes or groups, AdSense publishers could use this kind of feature to help targeting, or to help target broader or narrower themes.
Adwords changes can directly impact AdSense publishers, and this would definitely be one of them, if and when Google decides to expand beyond keywords. However, something along these lines sounds to be a positive addition to the Adwords program, and if they decide to give the related flexibility to the publishers as well, an added feature for AdSense as well.
Sunday, August 24, 2008
Adsense Network
Before Adsense came along, there were two ways for webmasters to make money.
The first way was with banner ads. Banner ads paid in two ways.
The first way was per 1,000 impressions. The average rate varies but it is usually about $20 CPM. So if a web master got 10,000 hits on his web site he would make $200.
The second way is per click. Again, the amount paid can vary… but it's about 10-20 cents CPC.
One problem with banner ads is that they suffer from horrible click-through rates. You might be lucky to get 1%, but .5% or less is not unusual. This low click-through is caused by "banner blindness" which is a phenomenon where a website visitor completely overlooks a banner because they've seen them so many times.
Another problem with banner ads is they aren't always targeted. You could have ads for car insurance on a site about baseball.
The second way a webmaster could make money with their web site was with affiliate programs. Affiliate programs are still popular today… but they too have their problems.
The majority of affiliate programs pay when a sale is completed. This means that the webmaster doesn't get paid when a banner ad or link is clicked unless that click results in a sale. This obviously is risky for the webmaster because there is no guarantee that they will make any money at all.
Introducing Google Adwords
Adwords, not to be confused with Adsense, is Google's pay-per-click service that places relevant text-based ads on the Google search engine only.
Adwords was revolutionary when it first came out because it was the first time advertisements were targeted according to the content on the page. When someone searched for "Baseball", they only saw ads that were related to baseball.
And then there was Adsense
The next step Google took was to give webmasters the ability to put AdWords ads on their site. This program is called Adsense.
The Google Adsense program offers web sites of all sizes a way to easily generate revenue through placement of highly targeted ads within their content. Google Adsense technology analyzes the text on any given page and delivers ads that are appropriate and relevant, increasing the usefulness of the page and the likelihood that those viewing it will actually click on the advertising presented there.
Unlike banner ads, Adsense consists of text and links, not images. This helps eliminate "banner blindness" because the ads have the ability to blend in well with the content. Click through rates on Adsense ads can be as high as 40% or more!
Another big difference between Adsense ads and banner ads is the amount of money paid for each click-through. Unlike banner ads, a click on an adsense ad can be worth as much as $50! Of course this is the exception… not the rule. The average click through is around 60 cents.
What does the future hold?
We believe Adsense has a bright future because it doesn't suffer from the same disadvantages as other forms of advertising.
The only setback that Google has run into with Adsense is the threat of click fraud. Luckily it seems that they are taking that seriously and have been cracking down on anyone they believe to be breaking the rules.
Another situation that could shakeup Google Adsense is when Yahoo and Microsoft create competing programs. Google currently has a virtual monopoly on this market. Although there are some smaller companies that have similar services, there are no serious competitors.
Most people speculate that it will be a good thing for publishers when this happens. Why? Because Google will have to offer better service and a higher payout rate if they intend to keep publishers from switching to a competing service.
The first way was with banner ads. Banner ads paid in two ways.
The first way was per 1,000 impressions. The average rate varies but it is usually about $20 CPM. So if a web master got 10,000 hits on his web site he would make $200.
The second way is per click. Again, the amount paid can vary… but it's about 10-20 cents CPC.
One problem with banner ads is that they suffer from horrible click-through rates. You might be lucky to get 1%, but .5% or less is not unusual. This low click-through is caused by "banner blindness" which is a phenomenon where a website visitor completely overlooks a banner because they've seen them so many times.
Another problem with banner ads is they aren't always targeted. You could have ads for car insurance on a site about baseball.
The second way a webmaster could make money with their web site was with affiliate programs. Affiliate programs are still popular today… but they too have their problems.
The majority of affiliate programs pay when a sale is completed. This means that the webmaster doesn't get paid when a banner ad or link is clicked unless that click results in a sale. This obviously is risky for the webmaster because there is no guarantee that they will make any money at all.
Introducing Google Adwords
Adwords, not to be confused with Adsense, is Google's pay-per-click service that places relevant text-based ads on the Google search engine only.
Adwords was revolutionary when it first came out because it was the first time advertisements were targeted according to the content on the page. When someone searched for "Baseball", they only saw ads that were related to baseball.
And then there was Adsense
The next step Google took was to give webmasters the ability to put AdWords ads on their site. This program is called Adsense.
The Google Adsense program offers web sites of all sizes a way to easily generate revenue through placement of highly targeted ads within their content. Google Adsense technology analyzes the text on any given page and delivers ads that are appropriate and relevant, increasing the usefulness of the page and the likelihood that those viewing it will actually click on the advertising presented there.
Unlike banner ads, Adsense consists of text and links, not images. This helps eliminate "banner blindness" because the ads have the ability to blend in well with the content. Click through rates on Adsense ads can be as high as 40% or more!
Another big difference between Adsense ads and banner ads is the amount of money paid for each click-through. Unlike banner ads, a click on an adsense ad can be worth as much as $50! Of course this is the exception… not the rule. The average click through is around 60 cents.
What does the future hold?
We believe Adsense has a bright future because it doesn't suffer from the same disadvantages as other forms of advertising.
The only setback that Google has run into with Adsense is the threat of click fraud. Luckily it seems that they are taking that seriously and have been cracking down on anyone they believe to be breaking the rules.
Another situation that could shakeup Google Adsense is when Yahoo and Microsoft create competing programs. Google currently has a virtual monopoly on this market. Although there are some smaller companies that have similar services, there are no serious competitors.
Most people speculate that it will be a good thing for publishers when this happens. Why? Because Google will have to offer better service and a higher payout rate if they intend to keep publishers from switching to a competing service.
To Create an Adense units?
To create a new AdSense unit that you can manage within your account, follow the steps below. (The first few will seem pretty familiar to those of you who have generated code before.)
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, choose the Get Ads link.
3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
4. Choose your ad type, format, colors, and channels just as you have in the past.
5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
6. Click Submit and Get Code.
7. Copy and paste the newly generated code onto your site.
How do I manage my existing AdSense units?
To manage an AdSense unit you’ve already created, simply take the following steps:
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, visit the Manage Ads page.
3. On this page, you’ll see a list of active AdSense units — units that have been created or received impressions in the last 7 days. (You can view a full list by selecting the checkbox next to ‘Show inactive AdSense units’.) Select the AdSense unit you want to update.
4. Change the settings for this unit, then use the preview to view the changes. Save your changes.
Once you’ve saved your changes, they’ll be visible in this AdSense unit on every page which contains the code for this AdSense unit. Keep in mind that it typically takes about 10 minutes for all our servers to be informed of the change and reflect it on your pages.
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, choose the Get Ads link.
3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
4. Choose your ad type, format, colors, and channels just as you have in the past.
5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
6. Click Submit and Get Code.
7. Copy and paste the newly generated code onto your site.
How do I manage my existing AdSense units?
To manage an AdSense unit you’ve already created, simply take the following steps:
1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, visit the Manage Ads page.
3. On this page, you’ll see a list of active AdSense units — units that have been created or received impressions in the last 7 days. (You can view a full list by selecting the checkbox next to ‘Show inactive AdSense units’.) Select the AdSense unit you want to update.
4. Change the settings for this unit, then use the preview to view the changes. Save your changes.
Once you’ve saved your changes, they’ll be visible in this AdSense unit on every page which contains the code for this AdSense unit. Keep in mind that it typically takes about 10 minutes for all our servers to be informed of the change and reflect it on your pages.
Will Change Adsense Future?
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense.
Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future.
Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.
But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
Google Search - Improve income
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge.
Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge.
Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
What is Adsense Arbitrage?
Google Adwords is a service by Google where in you can advertise your website/services in order to convert business, increase leads, increase sales or basically in short a system where you can advertise and make payments on the basis of clicks/CPM adverts. Google adsense is just the reverse system where in publishers signup to make money from the ads displayed on their websites and get paid for the clicks they get from their visitors. Adsense Arbitrage means advertising your high paying adsense income making website on adwords and getting cheap traffic and trying to make up some easy money. Let me show you a simple example on how this can work.
Keyword Density
The keyword density tool is useful for helping webmasters/SEO's achieve their optimum keyword density for a set of key terms/keywords.
Keyword density is important since search engines use this information to categorize a site's theme, and to determine which terms this site is relevant to -- the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for 'keyword-spamming').
This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms. In an attempt to mimic the function of search engines spiders, it will filter out common stop words (since these will likely be equally ignored by search engines), it will avoid filtering out stop words in the middle of a term (for example: 'designing with CSS' would get through, even though 'with' is a stop-word).
Keyword density is important since search engines use this information to categorize a site's theme, and to determine which terms this site is relevant to -- the perfect keyword density will help archive higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for 'keyword-spamming').
This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms. In an attempt to mimic the function of search engines spiders, it will filter out common stop words (since these will likely be equally ignored by search engines), it will avoid filtering out stop words in the middle of a term (for example: 'designing with CSS' would get through, even though 'with' is a stop-word).
Adsense Future?
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites. One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners. Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline. More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future. Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there. This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense. While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents. But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet. But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense. (They are offering 100 fresh new templates every month.
Article Source: http://www.noviceinvesting.com/Article
First of all, it is clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there is no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).
Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking and there will probably be improvements that have already been added by other similar sites. One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners. Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there's no indication that this might not happen.
Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. Google has a strong network of advertisers and they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline. More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there is no indication that this will not happen in the future. Also, many people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this is not public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.
Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there. This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. Many people may make AdSense only sites, designed just for making profits through AdSense. While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents. But the major buzz word of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn't going to let such an opportunity pass by.
This is what "interactive television" and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet. But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense. (They are offering 100 fresh new templates every month.
Article Source: http://www.noviceinvesting.com/Article
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