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Thursday, June 5, 2008

Adsense Revenue

As you know google AdSense is the best way to earn extra income online.Many webmasters and Blogger have joined this program but earning very low income from AdSense.99% of AdSense Publishers are earning less than $ 10 per month,this is the fact and every one is trying to increase their AdSense Revenue by one or another way.Many experts are in this field,are ready to open their experiences to increase the AdSense earnings.It is true that AdSense
revenue can not be increase in a day or two.This requires your dedication & some time period.

During the research of AdSense Revenue increasing method,I found some simple but most useful tips,which might help you to increase your Google AdSense revenue.You can add more tips,if you have,by comments.

01)Show your Ads at top of the page:-
Put your block of Ads at top of the page,when ever any one visit your page,they can see the Ads easily and if some thing finds of their interest,they might click on Ads.Do not try to hide your Ads.Put one block of Ads at top left and one at bottom of article.This way you can attract attention of your visitor towards the Ads.

02)Blend the Ads with content:-
This the fact,that no one like to click on the matter which looks like Ads.You should have to blend your Ads with content so,it look like the part of content.
What I think,people don't mind to click the Ads which are the part of content.By doing this you will increase the value of your Ads in the mind of visitors.

03)Use large rectangle:-
Google AdSense allows you to choose different Ads format.Mostly publisher use the leader board (728x90) or wide skyscraper (160x600) style Ads format.This format mostly look like Advertisment,any wise visitor will know at first look to your page.Try large rectangle (336x280) at top left on your page.This will increase your clicks.

04)Remove the border:-
If you use your AdSense Ads in a border,that will highlight the Ads but same time it shows that these are Ads and not the part of content.Your AdSense revenue will increase if you remove the border of your Ads and show it as the part of page.Don't use odd colour and fonts of Ads.

05)Don't populate your page by Ads:-
People will search on internet for the useful information,not for the Ads.Your first intention must,to give valuable information to your visitor.If people like
your article,they will spend more time on your page and if your page look clean & neat, the Ads will highlighted very well,hence there are chances of more clicks.Put one block at top left,one at bottom left and one link Ads at bottom of post.That is more than sufficient.

There are some other technique to increase Google AdSense Revenue,but keep in mind that,these technique will produce different result from publisher to publisher.You have to be always in experimental with AdSense.

Adsense Tracker

These PHP scripts give you an enormous amount of information that Google does not provide. They will show you who is clicking on your AdSense ads and where they came from so you can focus your advertising efforts in that direction! Click on the link below for more details about the tracker. Features of AdSense Tracker are:

* Track clicks, page views and CTR by referrer.
* Track clicks, page views and CTR for each search engine and all search keywords.
* Real-Time tracking of your AdSense channels and your own custom channels.
* Track clicks, page views and CTR by domain.
* Track clicks, page views and CTR by page.
* Track clicks, page views and CTR by directory.
* Track clicks, page views and CTR by ad format.
* Track clicks by advertiser url.
* Track clicks by hour.
* Track clicks by IP address.
* List all clicks (IP, ad url, originating page, referrer and date/time).
* Track WebSearches by domain.
* Track WebSearches by page.
* Track WebSearches by referrer.
* Track WebSearches by search engine and all search keywords.
* Track WebSearches by channel.
* Track WebSearches by hour.
* Track WebSearches by IP address.
* List all WebSearches (IP, search terms, originating page, referrer and date/time).
* Run reports on any date range.
* Quick and easy installation.

Maximum Cliks

WWWCoder shows you how to better optimize Google Adsense to make more money from your web site in Optimizing Adsense For Better Performance and More Money!

Positioning:
You need to add your Adsense links right in the heart of your template or right in the heart of your content.

Link Units:
Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:
These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Layout Optimization Tricks

Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.

The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.

a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.

b. Never modify the Google Adsense HTML code.

c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".

d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.

e. Don't place ads in pop-up windows, error pages or even empty pages.

f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.

g. For short articles, CTR is best when ads are placed just above the content

h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.

i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.

j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.

k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.

l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.

m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.

n. Placing images next to ads or above ads does help in attracting user attention.

o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.

p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)

q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).

r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).

s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.

t. Maximum people think the search box is on the top right corner. So you know where to put it.

u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.

v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics

w. For low CTR pages, try changing titles or adding more content to get better focused ads

x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.

y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.

z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.

Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.

AdSense is one of the best tools you can use to draw dollars to your site. Remember that there is no easy way to make money on Adsense... it takes a lot of work. Adsense publishers on blogspot.com can integrate Adsense directly from Blogger Interface.

Yahoo Publisher Network YPN and Chitika eMiniMalls offer interesting Adsense alternatives. You can use this free online Sandbox tool to compare Google Adsense, Chitika eMiniMalls and Yahoo Publisher Network (YPN) Program.

Enter any keywords or a website address (URL), choose a geographic location (for Google), customize ad colors or choose from an existing color set and click "Udate Ads Display". You can try the Adsense, YPN or Chitika Services without signing up for any of these services.

Adsense Tips for Success

If you're like many marketers, you've had limited success with the Google content network. Given the improvements Google's made over the last year, you may want to give the content network another look, particularly if you've been running Google content campaigns using the same campaign structure used in your search campaign. That method may not represent the right strategy and implementation to capture the interest of a content user.

In my last column, I examined some recent changes to the Google content system involving display advertising. But most of you don't have graphical media (ad creative) handy, nor do you have the resources or the inclination to produce the banners needed to run display media in Google's or another's network. If you want to leverage high levels of incremental visibility, clicks, and content, your primary option is good old text links, served contextually. If you're lucky, you can even justify your increased keyword-targeted spending by managing your campaign to the same ROI (define) metrics used for your search campaign.

Google's AdSense provides huge additional reach, but the conversion rate on contextual traffic is often dramatically lower on the content networks than from pure search. Even with separate campaigns and Google's smart pricing algorithms supposedly bringing things into line, taking effective advantage of the content network is often challenging. Growing a campaign and extracting additional profitable clicks from the keyword-targeted media ecosystem are never easy, but after your pure search campaign has gone through several iterations of expansion and tuning, the only way (other than fighting a bidding war and raising bids while ROI drops) is to expand the campaign by trying (or retrying) content targeting.

Content is not search. So if you've tested and continue to use the same campaign structure for content that works well in search, you may be missing huge opportunities. To maximize reach and opportunity you need to treat content differently because:

* Consumers who are surfing aren't searching. Ads are incidental to the content being consumed. Thus, there's no search scent to craft ads around. The surfers aren't looking for a keyword and scanning the page the way they do in a SERP (define). Consumers aren't as likely to be in the final stages of the buying cycle, so the ad copy that works in search may not be the optimal ad copy for content-driven advertising. Try different ads in a contextual environment to retune your campaign.

* Contextual advertising is targeted at the AdGroup level, not keyword level. This means your account structure may not be optimal. Certain combinations of keywords within AdGroups may work particularly well or appeal to the Google targeting engine.

* Google gives content ads a different Quality Score. So any changes you make to improve perceived relevance of the ads in a contextual environment helps lower costs and increase click volume simultaneously.

* You can create different mixes of AdGroups with similar keyword and creative to capture a greater number of impressions due to the AdGroup-targeting feature in Google. For example, you can add keywords, combine them, add synonyms, create phrases, and change match types (although Broad Match may deliver the greatest impression volume). There's actually a firm, AdMetrica, that specializes in creating lots of iterations of a Google content campaign to garner additional volume. You can do initial testing of this concept yourself.

* Your landing page, which was tested and tuned for the search visitor, may not have the optimal mix of information for a visitor from a contextual ad. Consider what a browser might want to learn compared to a shopper closer to making a decision.

* You can apply segmentation modeling to the new contextual tests just as you would with search. For example, perhaps one way to get your metrics into compliance with your targets (cost per lead, cost per order, return on advertising spending, ROI, or other success metric) is to do a day-parting analysis in conjunction with a geo-segmentation analysis. Nearly all the same segmentation tools used in search exist for content ads.

* You can consider site targeting along with all the above methods. Some of the sites in Google's network have high volumes and, in conjunction with the above methods, you may be able to tune your campaigns to generate the visibility, traffic, and profit you need.

Search inventory is so precious and scarce that we all get a little myopic, focusing our marketing and optimization efforts exclusively on the SERP. However, growing one's business exclusively on search is a game of diminishing marginal returns after a few years. To stimulate your customer's demand instead of simply harvesting it, consider the content network. It's changed a lot recently, and every indication is it will continue to change. Content is keyword-targeted, which is something we're all used to. We just need to work at getting contextual advertising to work harder for us.