In association with Google, IndiaStudyChannel.com has introduced 'AdSense Revenue Sharing Program'. AdSense revenue sharing program allow you to earn revenue for the content you contribute in this site.
We are displaying Google AdSense advertisements in most of our pages. These advertisements are provided by Google. In case of pages which contain content contributed by members, we are sharing 90% of the Google AdSense revenue to the contributing member. You can earn AdSense revenue by posting educational resources, college details, school details, old university question papers, fresher jobs etc. Actively participating in the discussion forum and inviting your friends are some of the other ways to earn revenue from Google AdSense revenue sharing program.
The AdSense revenue tracking and payment transactions are handled directly by Google, which ensures that you are participating in a genuine revenue sharing program. You must submit an application to Google through this site and your participation is subject to approval by Google.
Wednesday, January 28, 2009
Optimization Tips
Ad Location - "the middle, above the fold location perform best." Also "if you have an article page with a long body of text, the bottom of that article is actually pretty successful"
Ad Formats - "the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper." Additionally "the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user."
Ad Colors - Pick colors that blend well with the site. Matches the background color, and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%
Ad Blindness - if the colors stick out too much, readers may immediatly identify them as ads and not even look at them. Also frequent readers may stop reading ads so you could alternate positioning and colors to get their attention. "The more you blend in with the site, the less chance that ad blindness will occur."
Experiment - this was a big theme in the webinar echoed by all experts. Use channels to test different colors, positioning, and formats to find out what works best. They show that you can more than double your revenue just by finding the right color, position, format combo.
Image Ads - If you want to maximize revenue they recommend turning them on. I personally disable them in my account, because I find them too distracting/annoying to the user. Yes you may increase your CPC, but you will probably decrease impressions over time.
Link Units - Don't take up much space, and also "allows the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear." I also bet google remembers what they click on and then tries to generate better ads for the page... just my speculation.
AdSense For Search - You can use this for your site search, and you get a percentage of ad clicks.
Focus on Content - Duh!
Don't click on your own ads - One of the callers asked the question "I was just noticing that someone asked about clicking on their own ads and it says you're not supposed to. And I don't remember reading that. And I occasionally do click on the ads... So is that detrimental in some way?" - I can't believe they said that to google. Google's response was: "Yes, that's sort of chief among the terms and conditions".
Impression Counter - Google confirmed that Page Impressions are counted when a public service ad (or alternate ad url or color) is displayed.
Your site is unique - all these things may not matter, the best location, format, and color is different for every site. So again, go experiment.
Ad Formats - "the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper." Additionally "the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user."
Ad Colors - Pick colors that blend well with the site. Matches the background color, and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%
Ad Blindness - if the colors stick out too much, readers may immediatly identify them as ads and not even look at them. Also frequent readers may stop reading ads so you could alternate positioning and colors to get their attention. "The more you blend in with the site, the less chance that ad blindness will occur."
Experiment - this was a big theme in the webinar echoed by all experts. Use channels to test different colors, positioning, and formats to find out what works best. They show that you can more than double your revenue just by finding the right color, position, format combo.
Image Ads - If you want to maximize revenue they recommend turning them on. I personally disable them in my account, because I find them too distracting/annoying to the user. Yes you may increase your CPC, but you will probably decrease impressions over time.
Link Units - Don't take up much space, and also "allows the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear." I also bet google remembers what they click on and then tries to generate better ads for the page... just my speculation.
AdSense For Search - You can use this for your site search, and you get a percentage of ad clicks.
Focus on Content - Duh!
Don't click on your own ads - One of the callers asked the question "I was just noticing that someone asked about clicking on their own ads and it says you're not supposed to. And I don't remember reading that. And I occasionally do click on the ads... So is that detrimental in some way?" - I can't believe they said that to google. Google's response was: "Yes, that's sort of chief among the terms and conditions".
Impression Counter - Google confirmed that Page Impressions are counted when a public service ad (or alternate ad url or color) is displayed.
Your site is unique - all these things may not matter, the best location, format, and color is different for every site. So again, go experiment.
Thursday, January 22, 2009
Adsense Tax
Google Adsense publishers need to pay income tax on advertising earnings in India, but there are mixed views about paying service tax in addition to income tax on these online advertising revenues in India. As more bloggers from India are generating higher revenues from advertising on their sites, it becomes an important issue.
Many chartered accountants, who are also tax experts, are not clear if service tax needs to be paid on Google Adsense earnings or similar online advertising revenues in India. Some say online advertising or “renting or selling space online” has been included in the service tax ambit since last year and you need to pay service taxes.
Service tax charged is a huge sum of 12% on your total income. Then you pay income tax on the rest of income also as per the finance budget taxation guidelines. Many see this as a double taxation on their earnings. If you fail to pay your taxes on time, then heavy interest and tax penalty can be levied.
New tax payers need to apply for a service tax number and then pay service tax every quarter along with advance income tax returns. Till last year, if your total income was less than Rs. 4 lakhs, then you need not pay service tax. I believe this limit has been raised to Rs 8 lakhs in this financial year, but you need to check this with your accountant. So only big bloggers and websites are affected.
Many chartered accountants, who are also tax experts, are not clear if service tax needs to be paid on Google Adsense earnings or similar online advertising revenues in India. Some say online advertising or “renting or selling space online” has been included in the service tax ambit since last year and you need to pay service taxes.
Service tax charged is a huge sum of 12% on your total income. Then you pay income tax on the rest of income also as per the finance budget taxation guidelines. Many see this as a double taxation on their earnings. If you fail to pay your taxes on time, then heavy interest and tax penalty can be levied.
New tax payers need to apply for a service tax number and then pay service tax every quarter along with advance income tax returns. Till last year, if your total income was less than Rs. 4 lakhs, then you need not pay service tax. I believe this limit has been raised to Rs 8 lakhs in this financial year, but you need to check this with your accountant. So only big bloggers and websites are affected.
Ad units
Available Types and Formats
Currently, AdSense offers text only, image, video ads, link units, and referral buttons in a variety of shapes and sizes. Note that some ad sizes only support text or images:
Text, Image, and Video Ads:
728 x 90 Leaderboard
468 x 60 Banner
234 x 60 Banner
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
120 x 240 Vertical Banner
336 x 280 Large Rectangle
300 x 250 Medium Rectangle
180 x 150 Small Rectangle
250 x 250 Square
200 x 200 Small Square
125 x 125 Button
Link Units:
728 x 15
468 x 15
200 x 90
180 x 90
160 x 90
120 x 90
Currently, AdSense offers text only, image, video ads, link units, and referral buttons in a variety of shapes and sizes. Note that some ad sizes only support text or images:
Text, Image, and Video Ads:
728 x 90 Leaderboard
468 x 60 Banner
234 x 60 Banner
160 x 600 Wide Skyscraper
120 x 600 Skyscraper
120 x 240 Vertical Banner
336 x 280 Large Rectangle
300 x 250 Medium Rectangle
180 x 150 Small Rectangle
250 x 250 Square
200 x 200 Small Square
125 x 125 Button
Link Units:
728 x 15
468 x 15
200 x 90
180 x 90
160 x 90
120 x 90
ID’s required to claim your Western Union money
Adsense Money Get By Western Union Money - ID Required all these
Passport
Driver’s license
Professional Regulations Commission (PRC) ID
National Bureau of Investigation (NBI) clearance
Postal ID
Voter’s ID
Government Service and Insurance System (GSIS) e-Card
Social Security System (SSS) card
Senior Citizen Card
Administration (OWWA) ID
OFW ID
Seaman’s Book
Alien Certification of Registration
Armed Forces of the Philippines (AFP)
Firearm license
Employment ID issued by an official authority
Students who are beneficiaries of an OFW and who are not yet of voting age may additionally produce a photo-bearing school ID signed by the principal or head.
Passport
Driver’s license
Professional Regulations Commission (PRC) ID
National Bureau of Investigation (NBI) clearance
Postal ID
Voter’s ID
Government Service and Insurance System (GSIS) e-Card
Social Security System (SSS) card
Senior Citizen Card
Administration (OWWA) ID
OFW ID
Seaman’s Book
Alien Certification of Registration
Armed Forces of the Philippines (AFP)
Firearm license
Employment ID issued by an official authority
Students who are beneficiaries of an OFW and who are not yet of voting age may additionally produce a photo-bearing school ID signed by the principal or head.
Thursday, January 8, 2009
New for Publishers
In a move aimed at better performance of Adsense, Google Adsense has rolled out a new feature today that would allow the publishers to view reporting of their link units separately from regular Ad units. Till now link units were clubbed together with ad units. Yes! You could view them by identifying with separate channels but no more details could be assessed. Here is what Adsense blog says They are not as popular as content ad units but still quite a lot number of people use them. Even better, the link unit-specific reports contain more information about your link units.
A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page. Link units occupy lesser space on your site and are less intrusive. But the down side is that you require two clicks to make money.
A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page. Link units occupy lesser space on your site and are less intrusive. But the down side is that you require two clicks to make money.
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