In a move aimed at better performance of Adsense, Google Adsense has rolled out a new feature today that would allow the publishers to view reporting of their link units separately from regular Ad units. Till now link units were clubbed together with ad units. Yes! You could view them by identifying with separate channels but no more details could be assessed. Here is what Adsense blog says They are not as popular as content ad units but still quite a lot number of people use them. Even better, the link unit-specific reports contain more information about your link units.
A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page. Link units occupy lesser space on your site and are less intrusive. But the down side is that you require two clicks to make money.
Thursday, January 8, 2009
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