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Saturday, August 9, 2008

Making It Over Adsense

Making it work

When you have an active AdSense account, you can log onto the AdSense site and select the AdSense Setup tab. You may utilize an ad unit (an image- or text-based ad) or a link unit (a group of links to relevant topics).

When working with text or image ads, you can select horizontal, vertical, or square orientation with various formats. In addition, you select the color for the ad along with page placement and layout. Once you make your selections, Google will present you with the code for placing ads on your site. You can copy and paste the code in the appropriate location or locations within your site. For example, the code in Listing A was generated for a small rectangle ad.

A quick review of the JavaScript reveals the height and width specifications for the ad along with color settings. You can change the height and width settings, but the ads are designed for the generated settings so they may not be presented clearly if you make changes. The key component of the JavaScript is the google_ad_client variable; this specifies who gets paid for clicks on the ad. This is the id for your AdSense account. The second JavaScript block (show_ads.js) is the crux of the code; it loads the ad code from the Google server.

Another product within the program is AdSense for Search. It allows you to place a Google search field on your site that presents search results with Google ads, which may earn you money from user clicks. You may choose a regular Google search or a search of your site. Once again, the code for the search is generated within the AdSense management pages. Listing B contains the code that was generated for a Google search.

A few mouse clicks along with the copy and paste of code and your site is realizing the rewards of advertising placement. While it is a simple product to utilize, it offers various options as well.

Google Adsense Profit Revenue

Lately, Adsense has been coming up with “publisher-unfriendly” decisions. They weren’t satisfied at reducing the “clickable” space of Adsense. This time they’re limiting their Adsense Referral Program and changing their Adsense referral payout. I wonder what stupid move they’re going to do next. The Adsense people needs some serious lecture on Marketing. They seem to forget that their success if partly because of their publishers.
I have a site that makes more than 14 times its Adwords spent in AdSense earnings - and it gets absolutely no SE traffic. Now you do the maths, if you have 10 such similar high quality, high paying websites.

Now great news for you: Google promotes this money cycle. No it’s not a fraud! And I have a solid proof for that - https://www.google.com/adsense/medicalcoding
The above case study will prove that. Google itself has published a case study of a publisher who bought Adwords traffic and is earning through AdSense.

I am going to tell you exactly how webmasters do it and make thousands out of it. And if you do it properly, sky is the limit to your earnings. Turn your mobiles off now, get some glue, and apply to your seats. I am whispering this only to you, don’t tell it to anybody else. It’s a great idea - how to make AdSense money through AdWords. First you will need to visualize AdWords as a traffic source (which is paid). For creating a cycle of making money from Adwords through AdSense, you will need the following ingredients.
1 – High CTR
2 – Traffic from AdWords
3 – High paying keywords
4 – Targeted Content
5 – SmartPricing explained: Never violate almighty Google
6 – The last and ultimate secret tricks
7 – Illegal stuff?

Adsense Google

Google AdSense — How Our Test Site Generated Over 60 Million Impressions in a Four-Month Test

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the "related reports" listed at the end of this brief.)

Google AdSense displays text-based ads which are virtually identical to AdWords ads. The primary difference is that the ads are displayed on "content-based" sites instead of adjacent to search results. In other words, AdSense ads appear next to articles and other content on a network of partner sites; AdWords ads appear next to search results on Google and engines that use Google's search results.

Sites displaying AdSense ads sign up with Google to host ads on a revenue-sharing basis. Pay-per-click fees generated by these "affiliate" sites are split between Google and the affiliates.

The idea behind AdSense is quite sound: content-based sites display ads for products or services on related topics that interest their visitors. But as we shall see, how this idea is implemented is often less than ideal.

In this report, we look at the potential benefits and drawbacks of Google AdSense for both content publishers and retailers.

The majority of this report examines the effectiveness of AdSense as a marketing medium (for retailers, service providers, etc.). But first, we will briefly review the revenue possibilities of AdSense for content-based sites. If you are a retailer, you may want to skip directly to part two.
1. GOOGLE ADSENSE FOR PUBLISHERS:

AdSense has been promoted as one of the single easiest ways for a content-based website to boost its profits. In our experience, we have certainly seen some success with the program, especially for sites that have popular content and a wealth of traffic.

One of our research partners tested AdSense. Their site offered in-depth content for pet owners and received significant traffic from search engines and other sources. The site also marketed software solutions for veterinarians, which attracted even more traffic.

This company decided to test AdSense ads on their website, but opted not to display ads on their home page.
How successful was our test?

In the first full month, our research partner was able to generate a six-figure supplemental income solely from Google AdSense commissions. This was accomplished without any advertising on the site's home page.

So the possibilities for significant income are definitely there, but keep in mind these qualifications:

1.
Your site must have a large amount of qualified traffic to generate a lot of click-through commissions. No two sites are created equal, so test the revenue potential of AdSense by placing ads at a variety of strategic positions throughout your site.
2.
KEY POINT: Do NOT expect AdSense to be profitable if the ads detract from your own product or service offering. Think of AdSense in the same way you would think of any affiliate program promoted on your site. Tread very carefully when competing with your own offer.

Publishers interested in having AdSense ads displayed on their sites can find out more at:

https://www.google.com/adsense/
2. GOOGLE ADSENSE FOR RETAILERS:

AdSense offers much potential for publishers, so one would expect that the available traffic for retailers and other marketers would be quite substantial. Indeed, as the number of publishers in the AdSense network grows, the available traffic and reach of the network become even greater.

But how effective is AdSense as a marketing medium?

We tested a Google AdSense campaign over four months with one of our research partners whose site was focused on helping athletes attain college scholarships.

Before we look at the results, it is important to note that AdSense functions completely within the Google AdWords interface. In fact, AdSense defaults to "on" when you set up a new AdWords account with Google.

Shortly after we set up our partner's AdSense campaign with a few very select key terms, the amount of traffic we received from Google increased by more than 400%.

Adsense Referral To Retire

Last year seemed to be an experiment, when the New Pricing Structure For Adsense Referrals was introduced. However this year, Google Adsense has decided to end that price structure and carry on with the one they had previously. This did come as a unpleasant surprise for some.

These pricing changes took place during the last week of January. A referred user who reached $100 within 180 days of signing up and who removes all payments holds before the change occurred, generated earnings of $250 for the referring publisher. Any referred user who met this conversion criteria after the change will only generate $100 in earnings for the referring publisher.

However there came a new addition to this news, which was rather disappointing and shocking. If you are an adsense publisher, and you’re not from North America, Latin America or Japan, then the referrals promoting Adsense, will retire soon for you! The reason for retiring Adsense referral for these countries has been stated in terms of “Not Meeting Expectations”. For some reason Adsense team were hoping much more better results from other countries which failed. So the decision of retiring Adsense referrals from rest of the countries had to be taken.