Thanks to adsense, blogs, rss feeds and their listings -- not to mention an arsenal of free types of advertising -- it's possible to make a very good income without spending a penny and with minimal effort. The trick is to optimize for it.
PLEASE NOTE: Though adsense may have originated with Google's system, there are many other adsense-type programs available, all of which are as viable -- some even more so -- as theirs. The information included here applies to most of them.
While everyone else is busy optimizing for search engines, by optimizing for adsense, a site can feasibly pull enough traffic that simply clicks on the ads to forget about other forms of sales.
However, bear in mind that most adsense TOS agreements prevent any unfair or "fraudulent" clicking, even so much as a note saying, "click here to support this site," which risks banishment by most adsense companies. This, of course, is to protect those adwords customers who pay to have their ads displayed. It is they who are robbed (not the companies) when an ad is clicked irresponsibly. Furthermore Google, for one, can track clicks effectively enough to detect any artificial or irresponsible clicking will garner any income received this way.
With that in mind, by understanding how adsense-type programs work, one can optimize a page, legally, to create a substantial income. And while guidelines are designed primarily focused on adsense, many of these strategies will increase a sites' general revenue as well.
1. TOP SEARCHES
The first step is to design a site around the top searches. There are various tools (keyword selectors and zeitgeist, for example) that help gather this information. Of course, there is also the "niche marketing" school of thought, i.e., to find a smaller group that has less page-per-click competition. In this case, the ideal is to find a large audience-small page ratio. But after more than a year of marketers scouring the web for them, finding one is rare and searching for one can take a LOT of time. Not hours or days, but weeks or months.
2. HIGHEST PAYING KEYWORDS
Lists of these can be found simply by searching the internet. Of course combining the highest paying adsense keywords with Top Searches may make a very strange mix. Afterall, the top search (at the time of this writing) is Britney Spears while the top-paying words relate to mesothelioma and asbestos cancer. So, unless Britney Spears speaks out on mesothelioma, there's little chance these could be combined legally*. But, by looking down the lists there are more feasible combinations. The main thing to understand is it's only a combination of the two (high-paying keywords & top searches) that will bring enough traffic to garner any measurable LEGAL income from adsense.
3. PLACES, PLEASE
Placing the ads prominently on the site is a no-brainer, though some marketers still tend to hide them toward the bottom of the site. Another TOS factor, too, is a content-to-ad ratio that adsense programs used to insist on, but seem to be slipping. Generally the policy was no more than two banner ads per page though many sites that end up at the top of searches seem to flaunt this rule. But who knows how long they last, too. Traditionally, putting one banner across the top, just below the title, and one "skyscraper" down one side, with content in the middle is the best.
4. MULTI-PAGE IT
One pase allows for 2 ads, but more ads can be placed on each additional page on the site. For those lacking ideas for additional pages, the simplest page would be a separate contact page, as well as an "about us" or testimonial page, all of which are viable additions.
Incidently, it's ironic that so many marketers create mile-long splash pages rather than a group of pages and never add one adsense ad to them. As if, by doing this, it will garner more sales, when the truth is, they sacrifice as much as gain because these pages are rarely indexed and annoy visitors as many as they attract, simply because of their set up. Understand this: adsense is a way to profit from EXIT traffic, something that WILL occur at one point or another, no matter how wonderful the page.
5. HIGHLIGHT OR BLEND
Some prefer the adsense to blend into their site, almost hiding it from visitors. But this diminishes its effectiveness. Rather, by highlighting it, visitors will be more aware of it, allowing it to stand out. Of course, we'd all prefer our visitors to stay at OUR site, buy OUR product, etc. But the fact is, many won't. Isn't it better to gain something from their departure?
6. ADSEARCH
This feature is only available from some of the larger adsense programs. If it is available, placing it at the bottom of a page offers the visitor the convenience of doing a search without having to first go to the SE. Of course, many SEs and browsers offer toolbars that diminish the effectiveness of this. But adding it will create another exit point that is to your advantage-- and seems like a service, too.
7. AFRAID OF COMPETITION?
Some adsense programs offer a "block competition" option, one in which specific sites may be barred. However, to believe it's possible to effectively block ALL your competition is naive. Though it may at first seem outrageious to help advertise for the competition, again, at least one will gain from their advertisement (and, for those who need payback remember: the competition is paying you).
Each of these strategies increase a site's adsense revenue. By using all of them, the adsense ads will create a steady revenue stream which will increase with the site's traffic stream.--mo
* Also, this combination uses Google's rates, which may vary in other adsense programs.
Sunday, June 22, 2008
Payper Clicks Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.
Optimization
Many "would be" web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.
Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea. Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.
Content
This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.
Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place?
Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!
Its also important to make sure that you are using the right number of ads per page, but that is for another article!
There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.
Optimization
Many "would be" web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.
Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea. Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.
Content
This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.
Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place?
Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!
Its also important to make sure that you are using the right number of ads per page, but that is for another article!
Simple Ads Makes Better
Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn’t work. But when you ask them if they’ve tried it, most say no. The others who have, had NO idea what they were doing. Today we’re going to talk about exactly what kind of solo ads sell and what factors are important. Let’s start by going through the process of publishing a solo ad.
1. Choose a newsletter/ezine to publish in. 2. Write the solo ad 3. Write an effective title 4. Design the website where your visitors will go...
1. Choose a newsletter/ezine
Extremely important. You must do your best to choose the most targeted group possible. You must choose a “good-sized” list. Also, the group must be responsive.
The best searching technique is to go to the websites in your niche market that are popular and find the links that say “advertising” or “advertise with us.” It’s normally quite self-explanatory from there...
I personally recommend going for no newsletter with less than 5,000 members – unless they are extremely targeted and very responsive. To determine how responsive a group is – ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these – don’t waste your time promoting there.
2. Write the Solo Ad
One word – story. That’s the BEST way to sell someone something – tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.
Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.
The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”
I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.
3. Write an Effective Title
Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.
Here are some good title tips:
A) Use Numbers - ex/ How to Get 2000+ Targeted Visitors A Day instead of “How to Get Traffic”
B) Be Specific – Your title should reveal EXACTLY what you talk about…
C) Keep It Short – The shorter the title, the more it will be read…
D) Avoid SPAM words – Don’t use “FREE” “MONEY” – These words are turn-offs now…
If you can write an effective title, you’ve one half the battle already!
4. Design the website where your visitors go...
The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site.
I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter. Greet them with a “Hey! Glad you could make it from “INSERT NAME HERE” to our site!This makes your site more personal and the visitor feels more comfortable reading your message.
A quick tip for your website: Always talk about the success YOU had with the program you are selling – tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales.
Once again, people want stories and they want storied about YOU.
If you apply these four factors the “right” way, you’re bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads – so, no one can tell me they don’t work.
1. Choose a newsletter/ezine to publish in. 2. Write the solo ad 3. Write an effective title 4. Design the website where your visitors will go...
1. Choose a newsletter/ezine
Extremely important. You must do your best to choose the most targeted group possible. You must choose a “good-sized” list. Also, the group must be responsive.
The best searching technique is to go to the websites in your niche market that are popular and find the links that say “advertising” or “advertise with us.” It’s normally quite self-explanatory from there...
I personally recommend going for no newsletter with less than 5,000 members – unless they are extremely targeted and very responsive. To determine how responsive a group is – ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these – don’t waste your time promoting there.
2. Write the Solo Ad
One word – story. That’s the BEST way to sell someone something – tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.
Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.
The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”
I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.
3. Write an Effective Title
Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.
Here are some good title tips:
A) Use Numbers - ex/ How to Get 2000+ Targeted Visitors A Day instead of “How to Get Traffic”
B) Be Specific – Your title should reveal EXACTLY what you talk about…
C) Keep It Short – The shorter the title, the more it will be read…
D) Avoid SPAM words – Don’t use “FREE” “MONEY” – These words are turn-offs now…
If you can write an effective title, you’ve one half the battle already!
4. Design the website where your visitors go...
The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site.
I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter. Greet them with a “Hey! Glad you could make it from “INSERT NAME HERE” to our site!This makes your site more personal and the visitor feels more comfortable reading your message.
A quick tip for your website: Always talk about the success YOU had with the program you are selling – tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales.
Once again, people want stories and they want storied about YOU.
If you apply these four factors the “right” way, you’re bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads – so, no one can tell me they don’t work.
Adsense For Bigginners
Google Adsense is a way for people who publish information to make extra income. Google Adsense offers ads that are based on content in the form of columns of ads, ads with pictures and text link ads. Google Adsense also offers a way to refer clients to them which then gives a credit to your account.
Signing up for an account may seem intimidating at first, but the system is so user friendly that it literally walks you through the process. After signing up for the program, you will select what type of ad you would like to display on your website. A very simple format has you simply choose whether you want text ads or ads with pictures. You also get to choose what you want your ad to look like by customizing colors and size. You do not need to know special code; you simply click on the links next to each box and preset what you want your ads to look like. Do you want them to match your site? Simply choose your colors. Do you want them to blend seamlessly? Choose a border color that matches your website colors.
After selecting what you want your Google Adsense ads to look like, they will supply a piece of code that you will then insert into your website. The code simply needs to be cut and pasted in your page where you want it to show.
Once the ad is in place, every time somebody clicks on your ad it registers. You need to accumulate many clicks in order for it to be profitable, but be patient and play with the placement and types of ads you use, and eventually you will see those profits rising. Google Adsense will pay you when you reach at least $50.
Google Adsense has made a lot of people a lot of money. When you are just starting out it will be a slow learning experience. Don’t hesitate to go back into your Google Adsense account and try a new look for your ads.
While you are in your account you will be able to access how many times your ads have shown, and how many times people have clicked on them. It also shows you if you have made money.
Google ads from Adsense can be applied to regular websites as well as to blogs. Many bloggers have now added them and are doing quite well with them. One such blog is over at Problogger.net. This is a great resource on finding ways to make money from your blog.
Google AdSense is a great way to supplement your web site's income! So what exactly is Google AdSense? This is a program run by Google that pays you per click. You sign up for free, paste a little bit of code on your website and every time someone clicks the links on your site, you get paid a certain amount per click.
Some clicks are worth higher than others depending on the "keyword" that the ad is targetting. What does this mean? Google AdSense are "contextual based" ads, meaning that they display the links for people to click on based on the context of your website.
For example if you have a website about "tennis" then the ads Google AdSense will display will be all about tennis. So if the text on your site that Google is basing their AdSense ads on is for "tennis balls", then the keyword phrase "tennis balls" may be paying higher per click than "tennis racket".
Here are a few tips to get better earnings with Google AdSense:
1. Don't make your ads look like ads! People are so "banner blind" now that they'll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site's background, it will help your sales tremendously!
2. Don't click your own links! It may be tempting to earn that potential .03 for yourself but in the long run it's not worth it! Google has ways to detect "click fraud" and you WILL get caught and you'll forfeit all of your earnings thus far.
3. Put your ads close to your content! Don't put your content way up at the top and then put your AdSense ads waaaay down at the bottom. You won't get very many click throughs. Make sure your web content is actually integrated with your ads.
4. Have relevant keywords on your site! If your site is about "web site traffic" and you just keep mentioning the word "traffic" by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.
If you just apply these simply and effective tips, you WILL see an increase in your Google AdSense revenue! While it's best not to put all your eggs in one basket and have AdSense as your only income earner, it is definitely a good way to make a nice little supplemental income on your website!
Signing up for an account may seem intimidating at first, but the system is so user friendly that it literally walks you through the process. After signing up for the program, you will select what type of ad you would like to display on your website. A very simple format has you simply choose whether you want text ads or ads with pictures. You also get to choose what you want your ad to look like by customizing colors and size. You do not need to know special code; you simply click on the links next to each box and preset what you want your ads to look like. Do you want them to match your site? Simply choose your colors. Do you want them to blend seamlessly? Choose a border color that matches your website colors.
After selecting what you want your Google Adsense ads to look like, they will supply a piece of code that you will then insert into your website. The code simply needs to be cut and pasted in your page where you want it to show.
Once the ad is in place, every time somebody clicks on your ad it registers. You need to accumulate many clicks in order for it to be profitable, but be patient and play with the placement and types of ads you use, and eventually you will see those profits rising. Google Adsense will pay you when you reach at least $50.
Google Adsense has made a lot of people a lot of money. When you are just starting out it will be a slow learning experience. Don’t hesitate to go back into your Google Adsense account and try a new look for your ads.
While you are in your account you will be able to access how many times your ads have shown, and how many times people have clicked on them. It also shows you if you have made money.
Google ads from Adsense can be applied to regular websites as well as to blogs. Many bloggers have now added them and are doing quite well with them. One such blog is over at Problogger.net. This is a great resource on finding ways to make money from your blog.
Google AdSense is a great way to supplement your web site's income! So what exactly is Google AdSense? This is a program run by Google that pays you per click. You sign up for free, paste a little bit of code on your website and every time someone clicks the links on your site, you get paid a certain amount per click.
Some clicks are worth higher than others depending on the "keyword" that the ad is targetting. What does this mean? Google AdSense are "contextual based" ads, meaning that they display the links for people to click on based on the context of your website.
For example if you have a website about "tennis" then the ads Google AdSense will display will be all about tennis. So if the text on your site that Google is basing their AdSense ads on is for "tennis balls", then the keyword phrase "tennis balls" may be paying higher per click than "tennis racket".
Here are a few tips to get better earnings with Google AdSense:
1. Don't make your ads look like ads! People are so "banner blind" now that they'll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site's background, it will help your sales tremendously!
2. Don't click your own links! It may be tempting to earn that potential .03 for yourself but in the long run it's not worth it! Google has ways to detect "click fraud" and you WILL get caught and you'll forfeit all of your earnings thus far.
3. Put your ads close to your content! Don't put your content way up at the top and then put your AdSense ads waaaay down at the bottom. You won't get very many click throughs. Make sure your web content is actually integrated with your ads.
4. Have relevant keywords on your site! If your site is about "web site traffic" and you just keep mentioning the word "traffic" by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.
If you just apply these simply and effective tips, you WILL see an increase in your Google AdSense revenue! While it's best not to put all your eggs in one basket and have AdSense as your only income earner, it is definitely a good way to make a nice little supplemental income on your website!
Earn Money With Adsense
So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).
So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).
Before we get into it, learn more about Google Adsense here: http://www.google.com/services/adsense_tour/
First and foremost is: Positioning
Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.
Adding Adsense in the heart of your template:
Link Units:
Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.
Leaderboards & Skyscrapers:
These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.
Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.
Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...
Optimizing Adsense: Taking out non-related ads!
Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.
Filtering Adsense Advertisers:
Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.
If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.
Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.
Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.
One constant that holds true with Adsense:
The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.
Should you add Adsense to your website?
If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.
If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.
For multiple websites, channels are important:
Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.
I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.
Google Search with Adsense:
To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.
So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).
Before we get into it, learn more about Google Adsense here: http://www.google.com/services/adsense_tour/
First and foremost is: Positioning
Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.
Adding Adsense in the heart of your template:
Link Units:
Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.
Leaderboards & Skyscrapers:
These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.
Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.
Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...
Optimizing Adsense: Taking out non-related ads!
Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.
Filtering Adsense Advertisers:
Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.
If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.
Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.
Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.
One constant that holds true with Adsense:
The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.
Should you add Adsense to your website?
If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.
If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.
For multiple websites, channels are important:
Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.
I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.
Google Search with Adsense:
To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.
Adsense with You
Google Adsense can be one of the most lucrative ways to make money online. A website can be well monetized by using Google Adsense. You can generate an extremely large income if you have your website set up correctly. However, if your website is not set up correctly you could be missing out on money that could otherwise be collecting in your bank account. I'm guessing none of us want to leave any money behind.
Earning money using Adsense is very simple and you can be earning a fantastic income within a couple of months. It can take a little time and effort to get your website up and running the right way but it is well worth it in the end. Once your website is up and running and making money then it will run almost on auto pilot.
So you will want to spend the time at the beginning to get it right and make the most of your website. This way your Adsense income will reach it's fullest potential. You will be amazed at the great results you will see in a short period of time.
The first thing you will need to do in setting up your website is to write some good quality content articles and make sure you use your keywords throughout your articles. If you have a gift of writing, then why not make that gift work in your favour and use it on a website and earn some income with it.
Don't start to panic if you don't have that gift for writing, even if writing doesn't come easily to you, writing articles can still be easy. You will need to start by doing some research and find information relating to the topic of your website. You can find information on the internet, in books or at the library. Always make sure that you rewrite any information you find into your own words, never copy someone else's information word for word.
Search engines will reward you for having good quality content on your website, so make sure you keep up with the demands of the search engines and keep your content good and unique. By doing this the search engines will love your site and will reward you with good rankings.
Build a good quality site with unique content and a good usage of keywords and this will ensure that the Adsense ads placed on your site will relate to your sites topic. This is where all that you've done initially will go to and this is also where they will prove their worth to you.
Where you position your ads on your site can be very important. Don't just place your ads anywhere, make sure you position them carefully. Try to position your ads where surfers are most likely to click on them. The one place that surfers look first when they visit a website is the top left. The reason for this is because that is where your website navigation links are usually located. So by placing your Adsense ads directly under your navigation links will usually get some good clicks.
Even if you think you are doing well with your Adsense earnings, it can still pay to play around with your ads. There are techniques and styles that can help to generate more clicks and sometimes just by tweaking your ads your earnings can be doubled or even tripled. By working out what techniques work the best for your site, you can be earning much more than what many people earn through their Adsense websites.
Stay away from banner ads and skyscraper ads - they don't tend to get as many clicks as the other ads. These ads are clearly recognized as an advert and so many internet surfers tend to ignore these types of ads. There is no point in putting ads on your website that aren't going to get you the clicks you want, it will be more beneficial to use ad types that are more likely to receive a higher click through rate.
To really make a great income with Adsense, you should have a definite focus on what you want to achieve and how to go about achieving it. Like any business venture, you need to give it time and patience.
Keep an eye on your ads and click through rates, if you aren't seeing enough clicks then play around with your ads a bit and keep track of which ads perform better for you.
Earning money using Adsense is very simple and you can be earning a fantastic income within a couple of months. It can take a little time and effort to get your website up and running the right way but it is well worth it in the end. Once your website is up and running and making money then it will run almost on auto pilot.
So you will want to spend the time at the beginning to get it right and make the most of your website. This way your Adsense income will reach it's fullest potential. You will be amazed at the great results you will see in a short period of time.
The first thing you will need to do in setting up your website is to write some good quality content articles and make sure you use your keywords throughout your articles. If you have a gift of writing, then why not make that gift work in your favour and use it on a website and earn some income with it.
Don't start to panic if you don't have that gift for writing, even if writing doesn't come easily to you, writing articles can still be easy. You will need to start by doing some research and find information relating to the topic of your website. You can find information on the internet, in books or at the library. Always make sure that you rewrite any information you find into your own words, never copy someone else's information word for word.
Search engines will reward you for having good quality content on your website, so make sure you keep up with the demands of the search engines and keep your content good and unique. By doing this the search engines will love your site and will reward you with good rankings.
Build a good quality site with unique content and a good usage of keywords and this will ensure that the Adsense ads placed on your site will relate to your sites topic. This is where all that you've done initially will go to and this is also where they will prove their worth to you.
Where you position your ads on your site can be very important. Don't just place your ads anywhere, make sure you position them carefully. Try to position your ads where surfers are most likely to click on them. The one place that surfers look first when they visit a website is the top left. The reason for this is because that is where your website navigation links are usually located. So by placing your Adsense ads directly under your navigation links will usually get some good clicks.
Even if you think you are doing well with your Adsense earnings, it can still pay to play around with your ads. There are techniques and styles that can help to generate more clicks and sometimes just by tweaking your ads your earnings can be doubled or even tripled. By working out what techniques work the best for your site, you can be earning much more than what many people earn through their Adsense websites.
Stay away from banner ads and skyscraper ads - they don't tend to get as many clicks as the other ads. These ads are clearly recognized as an advert and so many internet surfers tend to ignore these types of ads. There is no point in putting ads on your website that aren't going to get you the clicks you want, it will be more beneficial to use ad types that are more likely to receive a higher click through rate.
To really make a great income with Adsense, you should have a definite focus on what you want to achieve and how to go about achieving it. Like any business venture, you need to give it time and patience.
Keep an eye on your ads and click through rates, if you aren't seeing enough clicks then play around with your ads a bit and keep track of which ads perform better for you.
Make Money with Adsense
Well the key to AdSense is Traffic. Traffic is from either referrals, organic search engine referals, or direct url advertising putting a website in front of a consumer audience enough to the point where they enter it on their computers. You can also buy traffic with Adwords, but if you aren't selling something then arbitrage can be a lot of work for little profits. So the best bang for your buck is to get into...(shhh...)....seo....The search engines don't like seo because it is there to exploit certain functions of the search engine. (I.e. the Google Bomb of George Bush with the search term 'miserable failure' in googles search engine.
Each search engine is unique in its algorithms and methodology for categorizing all the junk on the net so to optimize you must figure out where you want put your time into getting high rankings in. The stock market should be a clue that Google handles most of the search done on the net so it would be best to address getting into google. That means dealing with 'Page Rank'. You can see page rank in the google toolbar to get an idea of how high google sees the importance of your site. Rather than intense keyword density and breadth, Google instead first will count up your 'inlinks' to see how many people think that you are important besides you. This is the reason that you will see a lot of link exchanges and dealings on the internet that might seem foreign to the newbie adsenser itching to pick up their first check. Use Google's advanced search features to check the inlinks of yourself and your competitors, don't result to comment spamming or link spamming, and don't plagiarize your work. All of your pages should be easy to navigate and have a solid link structure as well as 'clean url's' for running scripts. Your domain name should have a keyword in what it is your website shows, sells, or does.
Most of all you need to be patient and look for creative ways to market yourself to get the best viral impact without breaking ethical rules or mass marketing junk. Add as much content as you can and check Google's Adword Keyword suggestion tool for subjects of content that will help you get the traffic you are looking for.
Each search engine is unique in its algorithms and methodology for categorizing all the junk on the net so to optimize you must figure out where you want put your time into getting high rankings in. The stock market should be a clue that Google handles most of the search done on the net so it would be best to address getting into google. That means dealing with 'Page Rank'. You can see page rank in the google toolbar to get an idea of how high google sees the importance of your site. Rather than intense keyword density and breadth, Google instead first will count up your 'inlinks' to see how many people think that you are important besides you. This is the reason that you will see a lot of link exchanges and dealings on the internet that might seem foreign to the newbie adsenser itching to pick up their first check. Use Google's advanced search features to check the inlinks of yourself and your competitors, don't result to comment spamming or link spamming, and don't plagiarize your work. All of your pages should be easy to navigate and have a solid link structure as well as 'clean url's' for running scripts. Your domain name should have a keyword in what it is your website shows, sells, or does.
Most of all you need to be patient and look for creative ways to market yourself to get the best viral impact without breaking ethical rules or mass marketing junk. Add as much content as you can and check Google's Adword Keyword suggestion tool for subjects of content that will help you get the traffic you are looking for.
Community Goal for the Year 2010
Community Goals for the Year 2010
ECONOMY
By the year 2010, the annual Median Family Income will increase by a higher percentage then the Bay Area Consumer Price Index.
By the year 2010, housing will be available and affordable to meet the needs of the local work force.
By the year 2010, county performance in key economic sectors such as agriculture, tourism and retail will meet or exceed the state average.
EDUCATION
By the year 2010, more students will be working at grade level with a curriculum that spirals in rigor throughout the K-14 system.
By the year 2010, more students will be ready for college and transfer ready from the community college into four-year colleges and universities.
By the year 2010, more schools will have a pre-kindergarten program available for all children.
HEALTH
By the year 2010, Santa Cruz County residents will have improved access to primary, specialty and emergency medical services. Appropriate planning and training will have been accomplished for medical response to disasters.
By the year 2010, 80% of healthcare providers will use Health Information Technology to improve patient safety, enhance healthcare systems efficiency, and provide community-wide secure health data to improve population health for Santa Cruz County residents.
By the year 2010, 75% of Santa Cruz County residents over the age of 60 will receive education and information regarding end of life choices and opportunities; thus empowering them to make self-determined decisions regarding health care.
By the year 2010, the prevalence of childhood obesity in Santa Cruz County will be reduced by 5%.
NATURAL ENVIRONMENT
By the year 2010, the health of rivers and the ocean is improved by reducing erosion, reducing pollution and increasing summer stream flows.
By the year 2010, more high density, “green” and affordable housing units will be developed near transit and job centers while open space is preserved and increased.
By the year 2010, single passenger auto use will be reduced by improving cyclist safety, increasing miles of bike lanes and increasing use of public transportation.
SOCIAL ENVIRONMENT
By the year 2010, more people will be educated and engaged in activities that strengthen our community and civic life.
By the year 2010, families and children will have access to the information, resources and support they need to succeed.
By the year 2010, all people in Santa Cruz will have a way to meet their basic needs for food, housing, healthcare, childcare and transportation.
By the year 2010, Santa Cruz County residents with physical, psychiatric and development disabilities will have access to community services needed to ensure integration and inclusion in all facets of community life.
PUBLIC SAFETY
By the year 2010, crime within Santa Cruz County will continue to decrease and residents will have increased confidence in their personal safety at home and in the community.
By the year 2010, children in Santa Cruz County will live in safer families and communities.
ECONOMY
By the year 2010, the annual Median Family Income will increase by a higher percentage then the Bay Area Consumer Price Index.
By the year 2010, housing will be available and affordable to meet the needs of the local work force.
By the year 2010, county performance in key economic sectors such as agriculture, tourism and retail will meet or exceed the state average.
EDUCATION
By the year 2010, more students will be working at grade level with a curriculum that spirals in rigor throughout the K-14 system.
By the year 2010, more students will be ready for college and transfer ready from the community college into four-year colleges and universities.
By the year 2010, more schools will have a pre-kindergarten program available for all children.
HEALTH
By the year 2010, Santa Cruz County residents will have improved access to primary, specialty and emergency medical services. Appropriate planning and training will have been accomplished for medical response to disasters.
By the year 2010, 80% of healthcare providers will use Health Information Technology to improve patient safety, enhance healthcare systems efficiency, and provide community-wide secure health data to improve population health for Santa Cruz County residents.
By the year 2010, 75% of Santa Cruz County residents over the age of 60 will receive education and information regarding end of life choices and opportunities; thus empowering them to make self-determined decisions regarding health care.
By the year 2010, the prevalence of childhood obesity in Santa Cruz County will be reduced by 5%.
NATURAL ENVIRONMENT
By the year 2010, the health of rivers and the ocean is improved by reducing erosion, reducing pollution and increasing summer stream flows.
By the year 2010, more high density, “green” and affordable housing units will be developed near transit and job centers while open space is preserved and increased.
By the year 2010, single passenger auto use will be reduced by improving cyclist safety, increasing miles of bike lanes and increasing use of public transportation.
SOCIAL ENVIRONMENT
By the year 2010, more people will be educated and engaged in activities that strengthen our community and civic life.
By the year 2010, families and children will have access to the information, resources and support they need to succeed.
By the year 2010, all people in Santa Cruz will have a way to meet their basic needs for food, housing, healthcare, childcare and transportation.
By the year 2010, Santa Cruz County residents with physical, psychiatric and development disabilities will have access to community services needed to ensure integration and inclusion in all facets of community life.
PUBLIC SAFETY
By the year 2010, crime within Santa Cruz County will continue to decrease and residents will have increased confidence in their personal safety at home and in the community.
By the year 2010, children in Santa Cruz County will live in safer families and communities.
Year 2010
2010 (MMX) will be a common year starting on Friday of the Gregorian calendar. It will be the first year of the 2010s decade.
There is a debate as to how specific years of the 21st century should be pronounced in English. Although the majority of English-speakers say "two thousand (and) X" for any specific year post–1999, it is often suggested that the continuation of this type of pronunciation for the entire 21st century would be inappropriate or unnatural, given the alternative "twenty X" option.
Academics suggest that since former years such as 1805 and 1905 were commonly pronounced as "eighteen oh" or "nineteen oh" five, the year 2005 should naturally have been pronounced as "twenty oh-five".[1] Many experts agree that majority usage of "two thousand (and) X" is a result of influences from the Y2K hype, as well as the way "2001" was pronounced in the influential 1968 film, 2001: A Space Odyssey.
Many people, including linguistic and academic experts, predict that the "twenty X" pronunciation method will eventually prevail, but a time frame as to when this change will occur often differs. The year 2010 is suggested by many[2][3], while 2011[1] and 2013 are popular as well. The latest time frames for change are usually placed at 2020[1] or 2100.
According to a recent press release, David Crystal, author of the Cambridge Encyclopedia of the English Language, has predicted that the change of pronunciation to "twenty X" will occur in 2011, as "twenty eleven", explaining that the way people pronounce years depends on rhythm, rather than logic. Crystal claims that the rhythm or "flow" of "two thousand (and) ten", beats out that of "twenty ten", but the flow of "twenty eleven" beats out "two thousand (and) eleven".[1] Alternatively, Ian Brookes, editor-in-chief of Chambers Dictionary, suggests the change will occur in 2013. And finally, the UK Times has suggested 2020 as a final time frame for the change, saying "If people can have “twenty-twenty” vision, then surely they should also live in the year “twenty twenty”.[1] The team which organized the successful bid to host the Olympic Games of 2012 in London, styled the year they will hold the games as "twenty twelve". This appears to have been accepted with the British public.
In addition, some notable organizations are already switching to the "twenty" system. The favoured description for the 2010 Vancouver, Canada, Winter Olympic Games is stated as the "twenty ten" Winter Olympic Games, the 2010 FIFA World Cup is stated as the "twenty ten" FIFA World Cup, South Africa & the 2010 Commonwealth Games, India prefers the description of this Event as the "twenty-ten" Delhi Commonwealth Games, India.
Some suggest that after the "twenty X" pronunciation for current and future 21st century years has taken hold, future references to early 21st century years will change accordingly from the previous "two thousand (and) X" method; thus, they say, future generations will refer to the date of the 9/11 attacks in the United States as September 11, "twenty oh-one", just as 1911 was referred to as "nineteen hundred and eleven" at the time, but is now called "nineteen eleven".
There is a debate as to how specific years of the 21st century should be pronounced in English. Although the majority of English-speakers say "two thousand (and) X" for any specific year post–1999, it is often suggested that the continuation of this type of pronunciation for the entire 21st century would be inappropriate or unnatural, given the alternative "twenty X" option.
Academics suggest that since former years such as 1805 and 1905 were commonly pronounced as "eighteen oh" or "nineteen oh" five, the year 2005 should naturally have been pronounced as "twenty oh-five".[1] Many experts agree that majority usage of "two thousand (and) X" is a result of influences from the Y2K hype, as well as the way "2001" was pronounced in the influential 1968 film, 2001: A Space Odyssey.
Many people, including linguistic and academic experts, predict that the "twenty X" pronunciation method will eventually prevail, but a time frame as to when this change will occur often differs. The year 2010 is suggested by many[2][3], while 2011[1] and 2013 are popular as well. The latest time frames for change are usually placed at 2020[1] or 2100.
According to a recent press release, David Crystal, author of the Cambridge Encyclopedia of the English Language, has predicted that the change of pronunciation to "twenty X" will occur in 2011, as "twenty eleven", explaining that the way people pronounce years depends on rhythm, rather than logic. Crystal claims that the rhythm or "flow" of "two thousand (and) ten", beats out that of "twenty ten", but the flow of "twenty eleven" beats out "two thousand (and) eleven".[1] Alternatively, Ian Brookes, editor-in-chief of Chambers Dictionary, suggests the change will occur in 2013. And finally, the UK Times has suggested 2020 as a final time frame for the change, saying "If people can have “twenty-twenty” vision, then surely they should also live in the year “twenty twenty”.[1] The team which organized the successful bid to host the Olympic Games of 2012 in London, styled the year they will hold the games as "twenty twelve". This appears to have been accepted with the British public.
In addition, some notable organizations are already switching to the "twenty" system. The favoured description for the 2010 Vancouver, Canada, Winter Olympic Games is stated as the "twenty ten" Winter Olympic Games, the 2010 FIFA World Cup is stated as the "twenty ten" FIFA World Cup, South Africa & the 2010 Commonwealth Games, India prefers the description of this Event as the "twenty-ten" Delhi Commonwealth Games, India.
Some suggest that after the "twenty X" pronunciation for current and future 21st century years has taken hold, future references to early 21st century years will change accordingly from the previous "two thousand (and) X" method; thus, they say, future generations will refer to the date of the 9/11 attacks in the United States as September 11, "twenty oh-one", just as 1911 was referred to as "nineteen hundred and eleven" at the time, but is now called "nineteen eleven".
Google Improved Adsense with Ad Links
Google Inc. has introduced a feature into its AdSense advertising program that increases the number of text ads tied to a Web page. The feature, called Ad Links, also improves the relevance between the ads and the Web page's content.
In the AdSense program, Web site publishers insert Google code into their Web pages, which generates text ads that are relevant to each page's content. The ads are sold by Google to advertisers and are distributed to publishers who participate in AdSense. When a visitor clicks on an ad, Google pays the publisher.
Google believes Ad Links will benefit Web site visitors, advertisers and publishers, said Shuman Ghosemajumder, Ad Links product manager. "It helps users by giving them a greater choice of ads they can select from. Meanwhile, advertisers benefit from additional distribution they're gaining. And for publishers there's a higher likelihood visitors will click on ads," he said.
Ad Links has been designed as a complement to the contextual ads served through AdSense. Publishers who sign up for Ad Links will still receive the AdSense ads. But with Ad Links, publishers will also get a list of topics that are contextually related to the content of their page. When a visitor clicks on an item on that topic list, he is taken to another Web page with related text ads.
For example, a page about vacationing in Hawaii will feature AdSense text ads about that content. But it's possible that not all visitors who land on that page are looking specifically for information about vacationing in Hawaii. They may be looking for other type of information about Hawaii or about vacationing in general, he said.
In that case, the visitor is unlikely to click on the AdSense ads. However, with Ad Links, the page could feature a list of topics related to Hawaii and vacationing, which, when clicked upon, would serve up corresponding ads, broadening both the scope and quantity of the ads available to the visitor.
The Ad Links topic list has been designed to be unobtrusive and not clutter the space devoted to ads on a page, Ghosemajumder said. "It integrates very well with the navigation structure of sites," he said. The Ad Links feature is ready now and is already being implemented by Web site publishers, he said. It is available in the 22 languages AdSense supports.
Another enhancement Mountain View, Calif.-based Google is readying is the ability for publishers to have AdSense payments deposited directly into their bank accounts via Electronic Funds Transfer technology, he said. This feature is currently being tested.
In the AdSense program, Web site publishers insert Google code into their Web pages, which generates text ads that are relevant to each page's content. The ads are sold by Google to advertisers and are distributed to publishers who participate in AdSense. When a visitor clicks on an ad, Google pays the publisher.
Google believes Ad Links will benefit Web site visitors, advertisers and publishers, said Shuman Ghosemajumder, Ad Links product manager. "It helps users by giving them a greater choice of ads they can select from. Meanwhile, advertisers benefit from additional distribution they're gaining. And for publishers there's a higher likelihood visitors will click on ads," he said.
Ad Links has been designed as a complement to the contextual ads served through AdSense. Publishers who sign up for Ad Links will still receive the AdSense ads. But with Ad Links, publishers will also get a list of topics that are contextually related to the content of their page. When a visitor clicks on an item on that topic list, he is taken to another Web page with related text ads.
For example, a page about vacationing in Hawaii will feature AdSense text ads about that content. But it's possible that not all visitors who land on that page are looking specifically for information about vacationing in Hawaii. They may be looking for other type of information about Hawaii or about vacationing in general, he said.
In that case, the visitor is unlikely to click on the AdSense ads. However, with Ad Links, the page could feature a list of topics related to Hawaii and vacationing, which, when clicked upon, would serve up corresponding ads, broadening both the scope and quantity of the ads available to the visitor.
The Ad Links topic list has been designed to be unobtrusive and not clutter the space devoted to ads on a page, Ghosemajumder said. "It integrates very well with the navigation structure of sites," he said. The Ad Links feature is ready now and is already being implemented by Web site publishers, he said. It is available in the 22 languages AdSense supports.
Another enhancement Mountain View, Calif.-based Google is readying is the ability for publishers to have AdSense payments deposited directly into their bank accounts via Electronic Funds Transfer technology, he said. This feature is currently being tested.
First Google Adsense Check
Well my first Adsense check is on it’s way. They say it was sent out today so maybe I will get it in a few weeks. It has taken me since December to make $102 from Google, maybe my next hundred will come a little quicker. Most of my money has been earned from my biker site but I have made about a dollar from this site so far. I have no where near the viewers here that I do on Open Road Biker dot net.
How about you, how much have you earned from Google so far? How have you optimized your site to get the most clicks? My biker blog gets most of it’s clicks on a link bar in the header. The links seem to stay targeted so it is almost always things that interest my viewers. The only bad thing is that they sometimes contains ads that pay .01 cents or less (yep, I have had many clicks that didn’t pay anything according to my adsense reports).
So I guess I will have a little bit of money to reinvest in the site. I was going to try and get someone to fix my template on Open Road Biker dot com but I am going to try my hand at it and see what I can come up with. What is the use of paying someone to do it if you can do it after just a little searching on the internet. I think I am going to put a little of it into some advertisement and also renew my main domain for a little longer. I may take it out to 2010. My server is paid for until December 2008 so that is not a problem. I guess when the money gets here I will budget it out. What about you? Come on and tell me about your adsense earnings, problems, techniques, and experiences in my comments section. How about giving me some ideas on how to reinvest in my site. Now if you don’t have adsense running on your site yet then never fear, here is a link to get started.
How about you, how much have you earned from Google so far? How have you optimized your site to get the most clicks? My biker blog gets most of it’s clicks on a link bar in the header. The links seem to stay targeted so it is almost always things that interest my viewers. The only bad thing is that they sometimes contains ads that pay .01 cents or less (yep, I have had many clicks that didn’t pay anything according to my adsense reports).
So I guess I will have a little bit of money to reinvest in the site. I was going to try and get someone to fix my template on Open Road Biker dot com but I am going to try my hand at it and see what I can come up with. What is the use of paying someone to do it if you can do it after just a little searching on the internet. I think I am going to put a little of it into some advertisement and also renew my main domain for a little longer. I may take it out to 2010. My server is paid for until December 2008 so that is not a problem. I guess when the money gets here I will budget it out. What about you? Come on and tell me about your adsense earnings, problems, techniques, and experiences in my comments section. How about giving me some ideas on how to reinvest in my site. Now if you don’t have adsense running on your site yet then never fear, here is a link to get started.
Adsense Code
Google Adsense is a program created by Google that generates advertising revenue for your website. Relevant text ads and image ads targeted to the content on our site content are delivered by Google.
How to get started with Google Adsense:
You can After our application is approved you have to get a code provided by Google Adsense into your web pages. The code creates relevant ads based on the content of your site. When a visitor clicks on an ad, Google pays you per click.
Free Google Adsense Optimization Tips:
There are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
Ads placed above the fold tend to perform better than those below the fold. A 728x90 ad under your title or header graphic is a good place for a google adsense ad.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page the most.
Google Adsense Ads that are merged within the content, like the ads you see on the right hand column, perform very well.
You should make your Google Adsense ads look as a part of your web page. They shouldn't look like an advertisement. Users search the internet for content, not ads.
In order to know how effective a specific website or ad placement is use distinct channels. This will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website.
Adjust your font face and font size to look similar to the Google Adsense ads. Adsense advertisements are usually in Arial, 11px.
Test Test Test! Only by tweaking your ads, changing the sizes, colors and locations, can you actually see what works best for your specific site.
How to get started with Google Adsense:
You can After our application is approved you have to get a code provided by Google Adsense into your web pages. The code creates relevant ads based on the content of your site. When a visitor clicks on an ad, Google pays you per click.
Free Google Adsense Optimization Tips:
There are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
Ads placed above the fold tend to perform better than those below the fold. A 728x90 ad under your title or header graphic is a good place for a google adsense ad.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page the most.
Google Adsense Ads that are merged within the content, like the ads you see on the right hand column, perform very well.
You should make your Google Adsense ads look as a part of your web page. They shouldn't look like an advertisement. Users search the internet for content, not ads.
In order to know how effective a specific website or ad placement is use distinct channels. This will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website.
Adjust your font face and font size to look similar to the Google Adsense ads. Adsense advertisements are usually in Arial, 11px.
Test Test Test! Only by tweaking your ads, changing the sizes, colors and locations, can you actually see what works best for your specific site.
How it works?
How it works
Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.
The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."
AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.
AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.
Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.
There's an art to optimizing a site to attract more links — and generate more revenue.
Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."
Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."
But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.
Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.
"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."
Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.
For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.
"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."
How long will search sizzle?
Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.
Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.
"Click fraud" is another nettlesome issue for Google and Yahoo.
Advertisers pay for ads only when they're clicked, but it doesn't always work that way.
Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.
Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."
University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."
"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."
Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.
Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."
Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.
The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."
AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.
AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.
Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.
There's an art to optimizing a site to attract more links — and generate more revenue.
Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."
Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."
But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.
Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.
"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."
Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.
For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.
"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."
How long will search sizzle?
Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.
Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.
"Click fraud" is another nettlesome issue for Google and Yahoo.
Advertisers pay for ads only when they're clicked, but it doesn't always work that way.
Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.
Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."
University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."
"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."
Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.
Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."
About Adsense
Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.
Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.
"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."
Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.
It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.
Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.
"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."
Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.
Web site publishers don't disagree.
"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."
Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.
Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.
Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.
With AdSense, "You write content, publish it, and the money starts to pour in," he says.
When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.
He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."
In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.
Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.
"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."
Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.
It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.
Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.
"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."
Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.
Web site publishers don't disagree.
"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."
Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.
Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.
Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.
With AdSense, "You write content, publish it, and the money starts to pour in," he says.
When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.
He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."
In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.
How Adsense?
Advertisers pay Google and Yahoo to have their ads appear next to search results. Google's AdSense program gives advertisers additional reach, by putting their ads onto an estimated 200,000 additional Web sites.
The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.
Advertisers buy search keywords.
A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.
The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.
Advertisers buy search keywords.
A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.
Google Western Union Payouts
If you’re an AdSense publisher residing in the United States, then it’s easy for you to receive funds. Most accounts will have access to Electronic Fund Transfer (EFT). This means Google will wire the funds directly to your bank account upon release date. Then, of course, there are the usual choices–standard check delivery and secure check delivery.
In other countries, though, EFT is not available and the most secure way to receive funds was via secure delivery check. This doesn’t come cheap for those who don’t get big amounts every month, though, since the courier fee is $24. But that’s an option one has to take, unless you want to wait for three weeks for your check to come in the mail (if it does at all, since I’ve read many a story of stolen AdSense checks).
Then there’s the local bank clearing time, which usually takes three days for local currency checks. In some areas, I’ve read about US dollar-denominated checks clearing taking 40 days!
Good thing that you can already receive your earnings through Western Union. Assuming you reach the minimum $100 for payout, you can get the funds as quickly as five days after the payment is posted
In other countries, though, EFT is not available and the most secure way to receive funds was via secure delivery check. This doesn’t come cheap for those who don’t get big amounts every month, though, since the courier fee is $24. But that’s an option one has to take, unless you want to wait for three weeks for your check to come in the mail (if it does at all, since I’ve read many a story of stolen AdSense checks).
Then there’s the local bank clearing time, which usually takes three days for local currency checks. In some areas, I’ve read about US dollar-denominated checks clearing taking 40 days!
Good thing that you can already receive your earnings through Western Union. Assuming you reach the minimum $100 for payout, you can get the funds as quickly as five days after the payment is posted
First Impression Count
As you might already know, a great way to increase your AdSense earnings is to place multiple ad units on webpages that are rich with content. Here's a way to maximize your revenue with multiple ad units: Make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. We've heard that there may be some confusion on this, so here's some clarification on how we serve ads to a page once we know which ads win the auction.
Currently, the first ad unit on a page always shows the top ads that win the ad auction. Also, if there aren't enough ads in our ad inventory to fill all of the ad units on a page, the first ad unit on the page will display ads first. This is why I recommend using custom channels to determine which of your ad units has the highest CTR, and then placing that ad unit first in the HTML code.
For the purposes of this post, the first ad unit on the page is defined as the first instance of the ad code within the HTML of the page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser. For example, if you use DIV tags, our system may recognize an ad unit which users see at the bottom of the page as the first ad unit.
Now that you know how to make the most out of multiple ad units, try this tip and watch your earnings grow.
Currently, the first ad unit on a page always shows the top ads that win the ad auction. Also, if there aren't enough ads in our ad inventory to fill all of the ad units on a page, the first ad unit on the page will display ads first. This is why I recommend using custom channels to determine which of your ad units has the highest CTR, and then placing that ad unit first in the HTML code.
For the purposes of this post, the first ad unit on the page is defined as the first instance of the ad code within the HTML of the page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser. For example, if you use DIV tags, our system may recognize an ad unit which users see at the bottom of the page as the first ad unit.
Now that you know how to make the most out of multiple ad units, try this tip and watch your earnings grow.
How Google Adsense Works
I suggest you start by going to Google Adsense Help as they provide the basic information you need to know with Adsense https://www.google.com/support/adsense
In terms of earning money on Adsense, your mileage varies. One website with the 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.
The amount you can earn will depend on the
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement - check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/b...
4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/a...
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
In terms of earning money on Adsense, your mileage varies. One website with the 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.
The amount you can earn will depend on the
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement - check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/b...
4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/a...
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
Make Money With Google Adsense
You can start to realize an income by learning how to monetize a website or a blog and create a financial income for yourself.
God knows how many of us are actually looking for opportunities to make money, either as an extension of our personal hobbies or interests, or to simply supplement our incomes or really striking it out in internet marketing to carve out a career, however unsteady or unflaterring it may be. The internet may seemed to be the most likely place to try to strike it out for those who are jobless, or about to be retrenched, or just about anyone JOB (just over broke)....but it certaintly is NOT yet saturated, and opportunities to strike gold still exist.
The story of how a young college student striking it out creating websites and infusing them with google adsense, clickbank affliate representation, and...ebay (yes, it was ebay that made him over $500 A DAY with just one website)...provides encouragement, or instils hope. If a young 'un, who is untrained in the finer points of marketing online, but could turned up good profits within the week with his websites, it stands to be good reason that YOU too can make money likewise.
It is a matter of grabbing a simple website creation software, creating webpages infused with keywords of interest to the public..in fact, CREATING CONTENT THAT MATTERS ..and infusing them with google adsense.
Now blogs make it even easier. For example, blogger.com provides free blogs with fantastic website creation tools that anyone can just start off creating their own blogs or sites without too much of a learning curve. Templates are also provided, so you do not even need to worry about creating your own templates.
You cannot apply for a google adsense account without having your own site or a blog - so create your own blog first and then apply for a Google Adsense account.
When you have created your own site or a blog, the next thing is to drive traffic there. You can do this easily by passing around your website address or url. Create a "tag-line" with your site address, and make sure you sign off with that signature line everytime you send off an email to your friends. This will start to get you some traffic. Inform your friends of your new site and ask them to provide some helpful comments to improve the site. "Word-of-mouth" advertising in this way is very useful and will drive a steady flow of traffic to your website.
There are articles on many other websites or blogs which talk about the practical points of creating money from adwords, from affiliate products, from google adsense and other instruments....and you can learn for free from other blogs relating to internet marketing. Use these free resources to learn and improve the quality of your website.
Google Adsense is advertising by Pay Per Click, and it is not ending anytime. In fact just the opposite is happening. We see Microsoft, Yahoo and MSN are all now entering this game. It's time to READ THE TRENDS CORRECTLY and to start to get your piece of the pie. Those who do not pay heed will be left behind.
You shouldn't be the one, because you can just take action today. Create your own blog and join Google Adsense....and its' all free. The only regret you will get is that you didn't join any earlier.
There is one caveat though. Your income is directly dependent on the content of your website and the traffic you attract. So work hard on these two factors, and you will succeed.
God knows how many of us are actually looking for opportunities to make money, either as an extension of our personal hobbies or interests, or to simply supplement our incomes or really striking it out in internet marketing to carve out a career, however unsteady or unflaterring it may be. The internet may seemed to be the most likely place to try to strike it out for those who are jobless, or about to be retrenched, or just about anyone JOB (just over broke)....but it certaintly is NOT yet saturated, and opportunities to strike gold still exist.
The story of how a young college student striking it out creating websites and infusing them with google adsense, clickbank affliate representation, and...ebay (yes, it was ebay that made him over $500 A DAY with just one website)...provides encouragement, or instils hope. If a young 'un, who is untrained in the finer points of marketing online, but could turned up good profits within the week with his websites, it stands to be good reason that YOU too can make money likewise.
It is a matter of grabbing a simple website creation software, creating webpages infused with keywords of interest to the public..in fact, CREATING CONTENT THAT MATTERS ..and infusing them with google adsense.
Now blogs make it even easier. For example, blogger.com provides free blogs with fantastic website creation tools that anyone can just start off creating their own blogs or sites without too much of a learning curve. Templates are also provided, so you do not even need to worry about creating your own templates.
You cannot apply for a google adsense account without having your own site or a blog - so create your own blog first and then apply for a Google Adsense account.
When you have created your own site or a blog, the next thing is to drive traffic there. You can do this easily by passing around your website address or url. Create a "tag-line" with your site address, and make sure you sign off with that signature line everytime you send off an email to your friends. This will start to get you some traffic. Inform your friends of your new site and ask them to provide some helpful comments to improve the site. "Word-of-mouth" advertising in this way is very useful and will drive a steady flow of traffic to your website.
There are articles on many other websites or blogs which talk about the practical points of creating money from adwords, from affiliate products, from google adsense and other instruments....and you can learn for free from other blogs relating to internet marketing. Use these free resources to learn and improve the quality of your website.
Google Adsense is advertising by Pay Per Click, and it is not ending anytime. In fact just the opposite is happening. We see Microsoft, Yahoo and MSN are all now entering this game. It's time to READ THE TRENDS CORRECTLY and to start to get your piece of the pie. Those who do not pay heed will be left behind.
You shouldn't be the one, because you can just take action today. Create your own blog and join Google Adsense....and its' all free. The only regret you will get is that you didn't join any earlier.
There is one caveat though. Your income is directly dependent on the content of your website and the traffic you attract. So work hard on these two factors, and you will succeed.
Adsense Success Story
When I first signed up for AdSense I also found the reports pretty hard to figure out, I admit, but talking with a lot of folk, including AdSense guru Joel Comm (who sells a slick ebook called Google AdSense Secrets that's well worth the investment if you're serious about reinventing your Web site for better AdSense revenue) I think I've started to figure things out.
To be able to write this particular answer, I checked in with my colleagues at Google (it's helpful to have written a popular book about Google, I must say) and received permission to publish my actual AdSense reports here on the blog. So let's start there:
This is a snapshot from a few days ago at some point in the day (while I have permission to share my actual earnings, it doesn't mean that I want to :-) so it gives you a sense of my overall traffic levels, percentage of ad blocks that receive clicks, and overall earnings: at this point in the day I'd already earned just a smidgen over $100.
Let's go down the left side first. Notice that Google splits out revenue by category, so here I have AdSense for Content (which includes this very content page that you're reading that has an AdSense block included), AdSense for Search (which is when I host Google searches on my site and then share in the PPC revenue if anyone clicks on an ad in the search result page), and Referrals (get someone else to sign up for AdSense or download the Firefox web browser with Google's toolbar already included and you can earn a small bonus).
I've talked about this before, but again notice how for me, as for most people I know in the AdSense program, my revenue comes exclusively from AdSense for Content. Referrals are a bit more subtle, I admit, because people need to both sign up and earn a certain threshold amount before I'll get paid, so the sign-ups I get will hopefully pay out down the road.
Also, if there's one thing that you need to be conversant in as an AdSense for Content participant, it's channels. Channels let you differentiate between your Google ads on different areas of your site or, if you've more than one site like I do, between sites. The figure shown is aggregated across all sites that I have in the AdSense program, so if I burrowed in further you could see that some sites have much lower traffic but superb per-click earnings, while others have huge traffic and almost no clicks at all. But channels are a different posting, so let's stay focused on this report.
Now, across the top on AdSense for Content: page impressions are essentially the number of Google AdSense blocks that I've displayed on my Web sites. Since I can have more than one block on a page (you can have up to three) this isn't the same as number of page views or number of visitors. Indeed, this page you're looking at has three ad blocks, so your viewing will count for three, not one, page impression. Also note that PSAs (public service ads) for non-profits don't count as page impressions, so if you see lots of PSAs on a site, it'll be skewing this number relative to site traffic.
The next value is clicks, and that should be fairly obvious: someone clicks on an advert and this value increases. Divide page impressions by clicks and you should end up with Page CTR, page click-thru rate. My rate here is 2.7%, which isn't too shabby. It means that for every 1000 ads I show, 27 will be clicked upon and a visitor paired up with an advertiser. This is an important figure because if you can increase your CTR, you can generate more revenue without having to drive more traffic to your site.
The next field, the one that's probably the most puzzling, is the Page eCPM, which is (ready for this?) the cost per thousand (M = mill = thousand in Latin. Those wacky advertising folk are to be thanked for this bit of confusion) or CPM equivalent rate for your ads. This is only important if you're clued into the advertising world: when advertisers buy a banner ad on a site, they pay based on the number of eyeballs, the number of people who see the ad. That is the "cost per thousand". So here Google's just taken the page impressions and divided it by earnings to produce what they call an "effective CPM" rate. This shows that if I were to charge $5.20 CPM for ads on my site, I'd exactly match this income level.
Again, for the majority of people, eCPM is not an interesting figure and can be safely ignored. Generally, a high eCPM means that your ads are more valuable than a low eCPM, but more than that's probably risky to conclude.
Finally, the value that people are usually most excited about: Earnings. That's the proverbial bottom line here, and I admit it, when I log in to my AdSense account I promptly check my earnings then back up to see the other figures.
There's a lot more data you can glean from the AdSense reports area, including seeing a report by day of all these figures, a report by channel across an arbitrary time period (answering questions like "which of my Web sites generated the most revenue last week?"), and even a combination of these reports. Start by clicking on Advanced Reports - Ad Performance to learn more.
I hope this rather exhaustive answer helps clarify exactly how to understand your Google AdSense report. If you haven't yet signed up for AdSense but are interested in learning more about how to monetize your existing Web site traffic, please do check out my earlier article on Getting started with Google AdSense.
Oh, and one final tip: don't click on your own ads! You might think it'll make you a few bucks, but since it can also get you kicked out of the program entirely, it's really not worth the risk!
To be able to write this particular answer, I checked in with my colleagues at Google (it's helpful to have written a popular book about Google, I must say) and received permission to publish my actual AdSense reports here on the blog. So let's start there:
This is a snapshot from a few days ago at
Let's go down the left side first. Notice that Google splits out revenue by category, so here I have AdSense for Content (which includes this very content page that you're reading that has an AdSense block included), AdSense for Search (which is when I host Google searches on my site and then share in the PPC revenue if anyone clicks on an ad in the search result page), and Referrals (get someone else to sign up for AdSense or download the Firefox web browser with Google's toolbar already included and you can earn a small bonus).
I've talked about this before, but again notice how for me, as for most people I know in the AdSense program, my revenue comes exclusively from AdSense for Content. Referrals are a bit more subtle, I admit, because people need to both sign up and earn a certain threshold amount before I'll get paid, so the sign-ups I get will hopefully pay out down the road.
Also, if there's one thing that you need to be conversant in as an AdSense for Content participant, it's channels. Channels let you differentiate between your Google ads on different areas of your site or, if you've more than one site like I do, between sites. The figure shown is aggregated across all sites that I have in the AdSense program, so if I burrowed in further you could see that some sites have much lower traffic but superb per-click earnings, while others have huge traffic and almost no clicks at all. But channels are a different posting, so let's stay focused on this report.
Now, across the top on AdSense for Content: page impressions are essentially the number of Google AdSense blocks that I've displayed on my Web sites. Since I can have more than one block on a page (you can have up to three) this isn't the same as number of page views or number of visitors. Indeed, this page you're looking at has three ad blocks, so your viewing will count for three, not one, page impression. Also note that PSAs (public service ads) for non-profits don't count as page impressions, so if you see lots of PSAs on a site, it'll be skewing this number relative to site traffic.
The next value is clicks, and that should be fairly obvious: someone clicks on an advert and this value increases. Divide page impressions by clicks and you should end up with Page CTR, page click-thru rate. My rate here is 2.7%, which isn't too shabby. It means that for every 1000 ads I show, 27 will be clicked upon and a visitor paired up with an advertiser. This is an important figure because if you can increase your CTR, you can generate more revenue without having to drive more traffic to your site.
The next field, the one that's probably the most puzzling, is the Page eCPM, which is (ready for this?) the cost per thousand (M = mill = thousand in Latin. Those wacky advertising folk are to be thanked for this bit of confusion) or CPM equivalent rate for your ads. This is only important if you're clued into the advertising world: when advertisers buy a banner ad on a site, they pay based on the number of eyeballs, the number of people who see the ad. That is the "cost per thousand". So here Google's just taken the page impressions and divided it by earnings to produce what they call an "effective CPM" rate. This shows that if I were to charge $5.20 CPM for ads on my site, I'd exactly match this income level.
Again, for the majority of people, eCPM is not an interesting figure and can be safely ignored. Generally, a high eCPM means that your ads are more valuable than a low eCPM, but more than that's probably risky to conclude.
Finally, the value that people are usually most excited about: Earnings. That's the proverbial bottom line here, and I admit it, when I log in to my AdSense account I promptly check my earnings then back up to see the other figures.
There's a lot more data you can glean from the AdSense reports area, including seeing a report by day of all these figures, a report by channel across an arbitrary time period (answering questions like "which of my Web sites generated the most revenue last week?"), and even a combination of these reports. Start by clicking on Advanced Reports - Ad Performance to learn more.
I hope this rather exhaustive answer helps clarify exactly how to understand your Google AdSense report. If you haven't yet signed up for AdSense but are interested in learning more about how to monetize your existing Web site traffic, please do check out my earlier article on Getting started with Google AdSense.
Oh, and one final tip: don't click on your own ads! You might think it'll make you a few bucks, but since it can also get you kicked out of the program entirely, it's really not worth the risk!
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