In September, we introduced AdSense for mobile content to provide a simple solution for increasing revenue from your mobile sites. We recently interviewed Jaehong Lee from Japanese mobile site Mikle to find out more about his experience with using AdSense for mobile content.
Currently, Mikle's bulletin boards attract over a million unique visitors each month. With user-generated content ranging from entertainment to nutrition, Jaehong had been looking for a manageable way to monetize Mikle's mobile pages. He found his answer when he began using AdSense for mobile content this year.
Jaehong highlights the performance and convenience of AdSense for mobile content, stating that "the performance of AdSense has been way better than our expectations. Moreover, the features for managing ad performance are easier and more convenient than other ads services. It saves a lot of effort for us in managing and monitoring ads."
With features such as editorial review and the Competitive Ad Filter, AdSense for mobile content has saved Mikle substantial time. Jaehong explains, "We hire people to check all messages and comments posted on our site. The cost of this work was significant... AdSense for mobile content’s great performance lets us be free of a lot of work from managing ad performance. We now have firm profitability and can concentrate our resources on the efforts of service development and operation improvements."
Wednesday, June 4, 2008
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